News for the Hospitality Executive
A New Logo for Super 8 Lodging Chain a
Final Step in a Multiyear Revitalization
|PARSIPPANY, N.J. (May 12, 2008) – Leaders of the Super
8® lodging chain today unveiled a new logo featuring a brighter, modern
graphic design that -- while retaining the 33-year-old original’s colors
and outline -- symbolizes a brand makeover that includes a new interior
décor package for newly constructed hotels and enhanced amenities
and services systemwide.
In conjunction with the logo introduction, the economy chain was renamed Super 8 Worldwide, said Super 8 President John Valletta. “Given the continuous improvement of our product during the last three decades and our ongoing expansion at home and outside of North America, the time had come to adopt a more appropriate name to represent our global system.”
All properties in North America will be required to display the new logo on exterior signs by July 2009. The changeover cost for individual hotels will be minimized because the new logo fits existing sign fixtures and a financing program is available to qualified franchisees.
Valletta said introduction of the new logo was the final step in a multiyear revitalization effort that was developed and executed in close cooperation with the brand’s franchisees and advisory board “to stay ahead of the competition in an increasingly competitive market.”
Brand improvements implemented during the last two years include complimentary
high-speed Internet service, complimentary premium cable or satellite TV
channels, alarm-clock radios, in-room coffeemakers and hairdryers.
Christine Da Silva
|Also See:||Super 8 Brand Enters Second Phase of Product and Service Enhancements; Mandates In-room Coffeemakers, New Uniforms, New Bath Amenities and Consistent Mattress Replacment Schedule / February 2007|
|John Valletta, Super 8 President, Seeks to Improve System Quality; New Prototype Design Package Offered Free to Developers / January 2005|
|Super 8 is the World's Largest Budget Motel Chain; It Started 30 Years Ago with Two Guys In an Aberdeen, South Dakota Coffee Shop / November 2004|