 MINNEAPOLIS,
May 12, 2008 - SoftBrands, Inc. (Amex: SBN), a global supplier of enterprise
application software, today announced it has entered into a multi-phase
project with Red Roof Inns, Inc. to supply a full suite of hospitality
technology products and services to the U.S.-based hotel brand. Red Roof
(RRI), headquartered in Columbus Ohio, has nearly 350 properties and is
known for value, consistency and excellent service. The project includes
central reservation, customer relationship management, business intelligence
and property management solutions.
"Our vision for IT at Red Roof is to build an infrastructure that provides deep insight into the performance of our business and to enable us to quickly act on that knowledge. The integrated SoftBrands' solutions allow us to maximize operating efficiencies by centralizing the systems while still allowing for local control at the properties," said Jeff Linden, senior vice president of IT and chief information officer, Red Roof. "We are very pleased to be selected by Red Roof for this important project," said Steve VanTassel, senior vice president and general manager, Hospitality, SoftBrands. "Red Roof was looking for a partner to jointly create and deploy technology that will differentiate them from other hotel groups, and SoftBrands was able to offer the flexibility Red Roof required. We are looking forward to a long and mutually beneficial partnership with Red Roof." About Red Roof Red Roof is a leader in the economy hotel market with both franchised and corporate-owned properties, serving millions of guests each year. The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price. With coast-to-coast locations, Red Roof has nearly 350 properties. Currently completing a $250 million renovation, every Red Roof will feature Smart-by-Design(R), value-added amenities that are simple and economical, yet meet the needs of Red Roof's most frequent guests. Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com. About SoftBrands Hospitality SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA. Additional information can be found at http://www.softbrands.com/hospitality. About SoftBrands SoftBrands, Inc. is a leader in providing software solutions for businesses
in the manufacturing and hospitality industries worldwide. The company
has established a global infrastructure for distribution, development and
support of enterprise software, and has approximately 5,000 customers in
more than 100 countries actively using its manufacturing and hospitality
products. SoftBrands, which has approximately 775 employees, is headquartered
in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia
and Africa. Additional information can be found at http://www.softbrands.com.
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