Hotel Online  Special Report


..
 

The BROADMOOR Simplifies Event Management with Passkey
.
 Passkey,The BROADMOOR  and “BROADMOOR Connection” Partner Properties
>
Allow Meeting Planners to Consistently Execute Successful Group Events of all Sizes
.
..
Boston, MA — May 19, 2008 —  Passkey, the worldwide leader in online group reservations, today announced that The BROADMOOR, a premier meeting location that is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards, has chosen Passkey as their preferred group booking engine. Together The BROADMOOR,  BROADMOOR Connection, an alliance of partner high-end meeting properties, and Passkey will offer meeting planners the tools and facilities they need to more easily plan and execute successful meetings of any size.  
 
The BROADMOOR, a luxurious retreat located in Colorado Springs, features 700 rooms and suites. The retreat includes BROADMOOR Hall, a 60,000 square foot, pillarless ballroom which is adjacent to Colorado Hall and the International Center. These facilities create a unique enclave called The BROADMOOR Event Center Complex offering almost 100,000 square feet of meeting space. To attract groups requiring an even larger venue, The BROADMOOR created BROADMOOR Connection, a unique alliance of properties that include the Cheyenne Mountain Resort, Hilton DoubleTree World Arena, and the Crowne Plaza Colorado Springs Hotel. BROADMOOR Connection can collectively accommodate upwards of 1,700 attendees.
 
“We listened to our meeting planners,” said John Washko, vice president of Sales & Marketing, The BROADMOOR, “and now with Passkey we have a complete and easy-to-use group solution that replaces our previous system, which offered planners limited functionality.  The creation of BROADMOOR Connection transformed the meeting capabilities of this facility, giving us the flexibility to serve planners looking to hold any size event, and experience The BROADMOOR firsthand.  Passkey is our last piece of the puzzle – now we can do it all.”
 
With Passkey, The BROADMOOR streamlines the booking process by giving event attendees the freedom to make or modify reservations online anytime, while simultaneously automating key processes for the hotel staff, which translates into greater operational efficiency and superior customer satisfaction. For meeting planners Passkey offers RegLink™, an innovative capability that seamlessly links the planners preferred registration tool to Passkey, which alleviates the attrition risk and book-arounds, while maximizing room block pick-up. Passkey also delivers planners SmartAlerts™, an e-mail alert system that automatically delivers vital event information at critical event milestones, allowing them to track and manage their events with great ease and to maximize the return on event housing investment.  
 
“With its selection of Passkey, The BROADMOOR team has shown a clear commitment to making their unique property the place that meeting planners turn to for any group meetings,” said Greg Pesik, president and CEO of Passkey. “With the Passkey solution, The BROADMOOR delivers meeting planners tools that simplify once a labor-intensive, time consuming process. In the end this ensures that all events go as planned and that planners as well as group attendees are repeat, satisfied customers.”
 
About The BROADMOOR
The BROADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information on The BROADMOOR please call 800.634.7711 or visit www.broadmoor.com.
 
About Passkey 
Passkey (www.passkey.com) is the worldwide leader and recognized industry standard in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based solution for managing group hotel reservations.  The heart of the Passkey system is an innovative online booking engine that lets group attendees make their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability. 
 
The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.  Passkey investors include Lazard Technology Partners and DRV Investments, LLC.
.
Contact:

Dahlia El Gazzar
Director of Marketing
Passkey International Inc.
617.237.8238
delgazzar@passkey.com
http://www.passkey.com/

.
Also See: MTM Luxury Lodging Automates Groups Online With Passkey; Leading Luxury Hotel Company to Offer its Meeting Planners Passkey's Better Booking Experience / February 2008
Passkey Unveils RoomList Express™, World's First Fully-Automated And Secure Room List Tool For Hotels; First to Offer PCI Compliance and Complete Automation for Hotel Groups using Room Lists / November 2007
Sunstone Hotel Properties, Inc. Deploys Passkey for Online Group Reservations Sunstone Hotel Properties, Inc. Offers Passkey as a Complimentary Service for Meeting Planners at Twelve Hotels across North America / November 2007
Passkey Unveils Smart Alerts™, World's First Event Alert System; E-mail Alerts Take Management of Group Hotel Reservations to the Next Level / June 2007
Passkey Transforms Event Management at CoreNet Global; Company Leverages Passkey at all Events to Maximize Revenue, Mitigate Attrition Risks, Minimize Labor and Automate Hotel Reservations Process / June 2007
Industry’s Top Hospitality Technology Exposition and Conference Leverages Passkey to Help Ensure Continued Event Success; HITEC Taps into Leading Group Reservation System for Sixth Consecutive Year / June 2007
Atlas Hotels Adds Passkey to Maximize Group Business; Town & Country and Kona Kai Resorts Offer Passkey to all Event Planners / February 2007
The Inverness Aligns with Passkey to Gain Group Advantage; Planner gains more control over entire event housing process / January 2007
PASSKEY AND HBSi Announce Integration of their Platforms; To Provide Industry the Most Robust Connectivity for Online Group Reservations / December 2006
Hyatt Renews Group Reservations Partnership with Passkey; Passkey's online group reservation system provides Hyatt critical efficiencies and competitive advantage / November 2006
Dave Lutz Named to Passkey Board of Directors / September 2006
The Breakers Palm Beach Implements Passkey's Online Group Reservation System / September 2006
Anaheim/Orange County VCB Partners With Passkey For Group Housing Management; Meeting Planners Gain Complete Control Over Entire Event Housing / June 2006
Portola Plaza Hotel Upgrades Its Group Business By Implementing Passkey / June 2006
Adam’s Mark Hotels Implements Passkey as its Online Group Reservation & Management System / June 2006
Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
Passkey Names Bob Orlando Chief Financial Officer / January 2005
Passkey Releases Automated Rooming List Management Product; New Functionality Eliminates Manual Keying of Room Lists for Passkey Users / December 2004
Hotels Accelerating Adoption of Advanced Technology Solutions to Manage Group Business; Passkey Empowers Hotels to Increase their Online Group Bookings / June 2004
Eight More Cities to Offer Passkey; Charlotte, Cincinnati, Hartford, Ontario, Richmond, Toronto, Washington D.C., and Wildwoods Join the Passkey-enabledSM Network / February 2004
Marriott To Offer Passkey Meeting Management Tool; Meeting Planners Receive Greater Control and Flexibility / October 2003
Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
Passkey Appoints Chris Avery as New VP, Business Development / March 2003
Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
Nothing But BlueSkyz and Passkey / Sept 2002
Jay Ramadorai Joins Passkey as Senior Vice President & Chief Technology Officer / July 2002
Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.