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ONE IFC Sdn Bhd Signs Starwood's St. Regis Brand to Operate The St. Regis Kuala Lumpur
and The Residences at The St. Regis Kuala Lumpur, Part of a Mixed-used
Development Called ONE IFC

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Singapore –12th June 2008 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its St. Regis brand will debut in Malaysia with the signing of The St. Regis Kuala Lumpur. Owned by ONE IFC Sdn Bhd, the newly constructed property will include 200 guest rooms and 200 whole-ownership St. Regis branded Residences, as well as a luxury Remède spa, gourmet dining and spacious meeting facilities. Offering an unrivaled dimension of luxury, sophistication and bespoke service, The St. Regis Kuala Lumpur will occupy one of the city’s most desirable addresses in the prestigious Kuala Lumpur Sentral Precinct (KL Sentral).
 
“We are thrilled with the landmark entry of the St. Regis brand into Malaysia. The sustained demand for luxury accommodations, the legendary bespoke service of the St. Regis brand, and the unrivaled location of this hotel in the KL Sentral area will make St. Regis Kuala Lumpur an extremely attractive choice for travelers to this dynamic capital city,” said Mr. Miguel Ko, President for Starwood Hotels & Resorts, Asia Pacific.  “The growth of international arrivals has remained strong as a result of efforts by the Tourism Authority of Malaysia to promote Malaysia and Kuala Lumpur as a destination for business, leisure and meetings.”
 
One of the world’s most intriguing destinations, Kuala Lumpur is a bustling metropolis with everything from gleaming skyscrapers and world-class museums to traditional night markets. This richly textured cosmopolitan setting is perfect for the St. Regis guests.  From Kuala Lumpur to Cairo, Beijing to Buenos Aires, Singapore to Shanghai, St. Regis is committed to designing custom-tailored guest experiences in the best addresses around the world.
 
The St. Regis Kuala Lumpur and The Residences at The St. Regis Kuala Lumpur will be part of a premier mixed-used development called ONE IFC.
 
The St. Regis Kuala Lumpur is scheduled to open in 2014, and will offer a prime location in KL Sentral, directly opposite the National Museum and Lake Gardens. Spanning 72 acres, KL Sentral is the largest commercial development in Kuala Lumpur today and is regarded by many as the city’s new Central Business District. Guests will appreciate the hotel’s close proximity to the KL Sentral railway hub and major commercial areas including KLCC and Bukit Bintang. The capital and largest city in Malaysia, Kuala Lumpur is one of the best examples of an Asian city that has managed to preserve the best of its cultural heritage while emerging as one of Asia’s fastest growing centers for trade, commerce, finance, and information technology.
 
“We are excited to embark on this collaboration with Starwood in bringing a luxurious brand like St Regis to Kuala Lumpur. We have engaged an exciting team of internationally reputed experts, whose modern outlook in today’s fast-changing environments and technologies share our commitment in turning this iconic project into a reality. Our commitment to this development represents our dedication, belief and confidence in the future of Kuala Lumpur. This signing ceremony marks another important chapter in the KL Sentral growth prospect and more importantly, a step forward in KL’s transformation into a global city, one that will shape and enhance as well as contribute to the overall growth and success of the country” said Carmen Chua, Chief Executive Officer of ONE IFC Sdn Bhd.
 
The St. Regis Kuala Lumpur will feature the famed hallmarks of St. Regis hotels including luxury accommodations, bespoke guest experiences and the iconic St. Regis Butler Service. Trained in the English tradition, St. Regis butlers provide ever-present, yet unobtrusive service while anticipating guest needs and customizing each guest’s stay according to his or her specific tastes and preferences.
 
The New York-based architecture firm Skidmore, Owings & Merrill LLP (SOM) has been appointed as the main architect for the ONE IFC development. Founded in 1936, SOM is one of the world's leading architecture, urban design, engineering, and interior architecture firms with a portfolio that features some of the most important architectural accomplishments of the 20th century.
 
About St. Regis Hotels & Resorts
Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel, New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. The brand plans to further its legacy globally and will unveil highly anticipated St. Regis properties in Atlanta-Buckhead, Baha Mar, The Bahamas, Bahía Beach, Puerto Rico, Bal Harbour and Deer Crest in North America, and in Buenos Aires, Costa Rica, Mexico City and Punta Mita in Latin America. In Asia, St. Regis has announced plans to open properties in Bali, Bangkok, Jakarta, Lhasa, Macao, Osaka and Tianjin. In the Middle East, St. Regis will expand in Cairo, Doha and Bahrain. Personalized service and amenities, enviable locations and luxuriously localized design are recognized worldwide as hallmarks of the St. Regis experience. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com.
 
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
 
This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
 
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Contact:

Hwee-Peng Yeo
Director, Corporate Communications
Starwood Asia Pacific Hotels & Resorts Ltd
9 Temasek Boulevard, Suntec City Tower 2
#24-02, Singapore 038989
 Tel : +65 6335 4837; 
 

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Also See: Hilton Takes it to the Hilt with Brand-busting Kuala Lumpur Hotel / Steve Shellum / June 2005
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