News for the Hospitality Executive
Travelodge UK Infusing Scents in Bedsheets to Help
Guests Nod Off;
Aromas Include "Freshly Cut Grass" and "Home-baked Apple Pie"
|June 2008 - In a UK first, budget hotel chain Travelodge
is trialling 'a-room-atherapy at a selection of its hotels - with the launch
of a unique series of 'ReminiScents'. The specially scented sheets have
been designed to evoke happy and comforting memories for guests, in a bid
to help them nod off.
The 'ReminiScents' have been developed around the top five scents Brits would like to be surrounded by, as they drop off to sleep, The fragrances were identified following the feedback from a national 'Senses Census' of over 5,000 Britons.
Guests at selected Travelodge hotels will be able to choose from the following exclusive ReminiScents free of charge:
- The Sea - to evoke memories of holidays. The sea is the number one scent that Brits would like to be surrounded by as they drop off to sleep, comforting 45% by bringing back memories of happy holidays. Also ideal for those who are used to living by the coast.Travelodge Sleep Director, Leigh McCarron said: "Annually nearly seven million people stay with us. For some consumers, being away from home and loved ones is difficult and can cause sleep deprivation. In a bid, to help our customers get a good nights sleep, we are always looking for innovate ways to help activate sleep. Our new 'ReminiScents' have been designed, to evoke comforting memories, acting as a catalyst to induce relaxation and sleep
"We have explored the power of smell because it has a greater ability to raise an emotion of well being within an individual, in contrast to seeing a picture or hearing a voice. Interestingly the Senses Census identified the top smells that would help Brits to drop off to sleep easily are scents associated with partners, children, home and holidays rather than the traditional scents of lavender and vanilla".
The poll also revealed that more Brits would rather drop off to the smell of vapour rub and curry than the time-honoured tangs of marjoram and neroli. One in ten respondents most miss the scent of their pet when away from home, while eight per cent miss the earthy scent of their garden and one in twenty would like to bottle their partner's natural body odour.
Corrine Sweet, Psychologist said: Familiar and evocative scents can be a great 'destressor' for people away from home, making them feel surrounded by loved-ones and secure in remembering happier times. This is particularly important when we need to drop off in a strange bed, as smell goes straight to the emotional memory bank and can be the key to a good night's sleep".
"Particular smells are associated with our childhood, such as freshly baked apple pie, sea air from holidays and freshly mown lawns. When good memories are evoked, endorphines can be released into the bloodstream, creating a 'feel good factor'. This can promote a good night's sleep - it all makes sense".
The 'Senses Census' also identified the following results:
Author of The ICI Report on the Secrets of the Senses, Oxford University's Prof Charles Spence says: "Smell is the sense with the closest links to the emotional and memory centres of our brains. Smell differs from our other senses because of its heavy emotional weighting and the unique ability that certain scents, such as those being developed by Travelodge, have to take us back in time and to remind us of happy childhood memories. Research now shows that the release of relaxing scents in the bedroom can also lead to a significant enhancement in the quality and duration of peoples sleep".
- The poll of 5,021 UK adults was conducted by One Poll in May 2008
|Also See:||Hampton Hotels Incorporates a Brand-wide Guest Room Odor Control Program, Non-Scents Wins Over Signature Scents / October 2007|