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Lorica Brings Cutting Edge Technology to New
Downtown Chicago Luxury Hotel
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Buffalo, New York, June 16, 2008 — Mark Holzberg, Chairman and CEO of Lorica Solutions, (www.loricasolutions.com) the leader in converged managed networks in the hospitality sector,  announced today that Lorica has entered into an agreement with developer ECD Company to provide the Lorica Room Center to theWit Hotel. TheWit is a new, 298-room luxury hotel currently under development in downtown Chicago. 
 
Lorica Solutions is the developer of the Lorica Room Center (LRC), the only fully managed converged network specifically designed for the hospitality industry. The Lorica Room Center acts as a communications hub and monitoring node for all in-room devices, enabling new technologies like HDTV while providing proactive monitoring and support from Lorica’s 24x7 Network Operations Center and Help Desk. 
 
Scott Greenberg, President and Co-Owner of ECD, said “I am always looking to apply new technologies to create a unique guest experience. I was intrigued with Lorica because it allows us to deliver a wide variety of technologies directly into the guest room. We look forward to working with Lorica. Its technology is sophisticated and intelligent, and it offers a very cost effective approach that allows us to provide state-of-the-art guest services on a single converged network.”

ECD strives to innovate by taking proven successful real estate concepts and improving them through innovation. The company’s multi-use developments and hotel properties specifically cater to the individual needs of the area in which they are built. In addition to theWit, ECD Company has several other new projects in development. 

“Scott is a forward-thinking leader, who is building a great property with cutting-edge technology, said Holzberg. “He wants this property to be the most technologically advanced out there and we were able to present him with a very compelling solution. The Lorica Room Center will provide the platform that will let him deliver the type of guest experience he is planning. We are pleased to be able to help him realize his vision.”  
 
“In addition to providing a better way to manage and monitor all the applications required in the guest room, the Lorica Room Center also makes it easier to make upgrades,” added Holzberg. “So in the future, when an innovative hotel such as theWit wants to add new features to maintain its cutting edge reputation, the Lorica Room Center can easily accommodate those needs.”

This is Lorica’s first fully converged network installation in Chicago. Lorica will also manage and proactively monitor the network via its Network Operations Center. TheWit is scheduled to open in May, 2009 in downtown Chicago, at the historic corner of State and Lake. It will include a high-end restaurant, rooftop lounge, spa, and a luxurious screening room that may be rented for such events as private movie screenings and sporting events.   
 
About ECD Company, Inc.
ECD Company (www.ecdco.com ) was established in Denver, CO in 1965. Over the past 40 years, the company portfolio has grown consistently creating apartments, condominiums, single family homes, industrial buildings, commercial spaces, mixed use developments, and hotels. Since 1985, ECD's growth has been overseen by its president, Scott Greenberg. The current portfolio is valued at $250 million, in addition to new projects under development valued at over $200 million. 

About Lorica Solutions
Lorica Solutions (www.loricsolutions.com) is the leader in converged managed networks for the hospitality industry.  The Company’s Lorica Room Center (LRC) is a comprehensive solution addressing hardware, software, wiring, management and support for truly converged hotel IP based networks.  The LRC allows for significantly reduced costs while future proofing hotels and enhancing the guest experience.  In addition to providing hotels with the LRC, the Company offers superior wired and wireless HSIA and total management, monitoring and help desk support through its state-of-the-art Network Operations Center located in New York State.  Lorica serves more than 170 hotel locations, ranging from five-star resorts to select service properties including such brands as Marriott, Starwood, Hilton, Mandarin Oriental, Choice, Trump International, InterContinental, Radisson, and others. The company is headquartered in Buffalo, New York.

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Contact:

Jean Dalmath
Dalmath Associates Inc.
585.586.6650
jdalmath@dalmath.com

Lynette Haaland
512-782-8084
lynette_haaland@yahoo.com

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Also See: Patrick Lewis Appointed Senior Vice President of Operations for Lorica Solutions; Company Builds Senior Staff to Prepare for Growth and Market Expansion / June 2008
Fraser Hickox - General Manager of Research and Technology for Peninsula Hotel Group - Joins Lorica Advisory Board; Will Advise Lorica on Growth in Asia Pacific, Rounds out Board's Global Expertise / June 2008
Four Hospitality Luminaries Join Lorica Solutions’ Advisory Board; Experts to Advise on Growth of Industry’s Only Fully Managed Converged Network / June 2007
Lorica Solutions Purchased by Hotel Technology Solutions; Industry Veterans and Equity Firms Attracted by Technology That Provides Relief to the Hospitality Industry / March 2007
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