News for the Hospitality Executive
Luxurious Custom Art Yields High Profits in Down Economy
High-Tech Hotel Spaces Welcomes Low-Tech Art
By Angelique Jackson, Chief Designer
Jancik Arts International www.jancikarts.com
(as published in Hospitality Construction Magazine, May/June 2008)
Old-world crafts find a new niche in new-world, high-tech structures. Ironwork, stained- and leaded-art glass, ceiling domes, mosaics, architectural woodcarving, even faux-paint finishes suggest a weathered time in history when so much detailed construction was accomplished by the master craftsman. Handcrafted elements working hand-in-hand with fine art in new hospitality environments add warmth and emotional appeal for the prospective client as well as the potential clientele.
This concept is not new. In 16th century Japan, Christian missionaries commissioned Japanese craftsmen to produce rich and beautiful lacquered implements and furnishings for use in newly built churches and chapels. Much more recently, in the early 1980s, there was a resurgence of artwork, antiques, and handcrafted items in hotel lobbies and guestrooms throughout Canada and the United States.
Savvy Hoteliers Invest in Lux Art, Reap Rewards
Now more than ever, hoteliers and restaurateurs understand investment in art yields immediate returns. Trend-setting lobbies are transformed into museums. Luxurious guestrooms seem like private galleries. This gives patrons a sense of intimacy - and even participation - in the creative process. Even when todayís more sophisticated and discriminating clientele canít specifically identify the detail, they definitely sense it, and as a result, are drawn to it.
Introducing the work of artisans into an interior scheme can be satisfying and rewarding for both the creators and end users. Initially, these products may seem to be expensive and beyond budget constraints, but in fact, some faux-finish arts can cost 25 to 30 percent less per square foot than specialty wall coverings in important areas such as lobbies and ballrooms. Forged iron and aluminum can be simulated with water jet cut parts or casted pieces distressed to look hand-forged. Even faux casted glass can half the cost of the authentic with the same pleasing results. Regardless, the value outweighs the cost as these old-world crafts give the designer and architect a vocabulary to celebrate the clientsí concepts. This vocabulary reaches beyond just texture, as so often emphasized, and adds dimension - as only art can - to a surrounding.
Crystal Clear Communication Ė Key to Successful Project
Implementation of artisansí work should be a positive and interesting process. The key to success, as in many areas, is good communication. This begins with defining for the artist the intended stylization or theme, such as Old West or Art Nouveau. Be certain to select an artist capable of working with concepts. When interviewing or choosing craftsmen, concentrate on their overall technical abilities rather than solely on past commissions. For example, old-world art technique can take on a modern twist. Remember, problem solvers with a sensitive eye for their art best fit the bill.
Details in hiring an artisan are best handled by an in-house or contract art director/consultant. The art director, who can sometimes be found within an art consultant, architectural or design firm, brainstorms with the artisan to create a truly custom product, one never before seen.
5 Steps to the Ideal Artisan
Where does one find such craftsmen? Ideally, through referrals, which provide the individualís or companyís performance history. Even so, certain steps should be followed:
1. Interview the individual/company to determine versatility, experience, track record. View the portfolio and, if possible, speak with contractors, designers, and architects who have had past experience with the craftsman.Developing luxury environments in a down economy is a positive move. In 80 A.D., the Flavian Roman emperors inaugurated the Coliseum of Rome, in all its splendor, for entertaining their subjects in opulent surroundings to distract their minds from the woes of the time. Today, the hospitality industry is finding this same strategy to be a profitable plan.
Angelique Jackson is President of Jancik Arts International, Inc., a Georgia and Florida-based company specializing in stained-glass ceiling domes worldwide. She can be reached at [email protected]. For information on Jancik Arts International, visit www.jancikarts.com.
|Also See:||High Drama on the High SeasÖ Famous Stained Glass Ceiling Dome Aboard Ocean Princess by Jancik Arts International Creates Memorable Guest Experience; Glass Magazine Recognizes JAIís Head-Turning Craftsmanship in Cover Contest / May 2008|
|Jancik Arts International (JAI) Elevates Hospitality Industry with Breathtaking Stained Glass Ceiling Domes; Stained Glass Artisans Create Thriving Global Business Based on Old World Technique - Quality and Uniqueness of these Pieces have Enhanced the Guest Experience with Spectacular Ambiance for 30 Years / April 2008|