News for the Hospitality Executive
Hilton Spells Out Short and Long Term Goals Towards Building
Sustainability into the Core Fabric of its Hotels Worldwide
BEVERLY HILLS, Calif., June 4, 2008 – Hilton Hotels Corporation announced today short and long term goals and objectives towards building sustainability into the core fabric of its businesses worldwide. Christopher J. Nassetta, President & CEO, outlined directional targets for improvement in the company’s sustainability performance throughout the next five years within systemwide hotels globally. By 2014, goals for the Hilton Family of Hotels are to:
• Reduce energy consumption from direct operations by 20%“Upon becoming a truly global company with the acquisition of Hilton International and following the acquisition of our company by Blackstone late last year, we are in an ideal position to lay down a framework for sustainability within our global hotels and corporate offices,” said Nassetta.
As a global business serving more than a quarter billion guests a year in more than 3000 hotels across 74 countries, the Hilton family of Hotels, including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn and Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and The Waldorf=Astoria Collection, are well-positioned to make a difference environmentally, socially, culturally and economically.
“Population growth and global industrialization are accelerating the depletion of our natural resources. Around the world, demand for energy continues to grow and fresh water scarcity is becoming a global reality. How we respond to these challenges will determine the sustainability of our future lifestyles, the sustainability of our communities as we know them, and ultimately the sustainability of our planet.
“To meet the growing demand of increased travel around the world, we must be able to do so in a sustainable fashion while still delivering unsurpassed levels of hospitality, including a better night’s sleep, an enhanced dining experience and a more productive meeting,” Nassetta continued. “We must operate our business in ways that provide for our current needs while allowing future generations to meet their own needs. This is the essence of sustainability and the path we must follow. Not only is it the right thing to do as responsible global citizens, it's the right thing to do for our business.”
Long-Term, High-Impact Goals
In addition to the stated measurable short-term targets, the company also has committed to focus on several high-impact areas that offer significant long-term benefits. Sustainable buildings and operations, including the advancement of sustainable design and construction, operations, chemical management and purchasing will be one key area. The company is also committed to the advancement of renewable energy as a source of power for its operations, not only to reduce its carbon footprint but to develop a viable commercial infrastructure for powering hotels and corporate offices.
External Assessment By Leading Consulting Group
In the past year, Hilton Hotels Corporation conducted a thorough assessment of its global operations with the goal of identifying current impacts, and creating a strategy to define, galvanize and build sustainability into the business. To lead this effort, HHC brought in Blu Skye Sustainability Consulting, led by company founder and CEO Jib Ellison. Blu Skye visited a cross-section of Hilton Family hotels, interviewed various business units and analyzed the company’s operating procedures. As a result of these efforts, corporate and brand management teams, together with Blu Skye, were able to identify specific areas of focus to build the company’s sustainability framework focusing on short and long term value creation. "Hilton is building on its strong history of environmental stewardship by launching these ambitious goals,” said Ellison. “Their comprehensive sustainability strategy has put them on a path to leadership in the hospitality industry."
Under the direction of a newly appointed vice president – global sustainability Christopher Corpuel, HHC will build out a team to develop and implement its sustainability strategy. This team will support all of HHC’s core businesses and work closely with hotel ownership and management groups to achieve its stated goals.
In addition, Hilton Hotels Corporation is supporting its portfolio of commitments in a number of ways, by:
Hilton Hotels Corporation has demonstrated its commitment to sustainability
with several projects that currently are underway. In the European
region, energy and water consumption already have been reduced by 10% during
the last two years. In the U.K. and Ireland, the introduction of
carbon-free electricity has reduced CO2 emissions in participating Hilton
hotels by more than 64,000 tons, or 56% of our carbon footprint.
In the United States, Hilton was the first in the industry to complete
the installation of a commercial fuel cell power system, atop the Hilton
New York, delivering one of the cleanest power generating technologies
The Hilton Family of Hotels will manage our business through a lens of sustainability to benefit this generation and those that follow. Through action and innovation, we will lead our industry in products and programs that:
• Enhance the guest experienceSummary
“If we can use the lens of sustainability and find ways to enhance our leadership position in the industry, I am confident we will not only drive business value in the short and long term, but innovate our products and offerings in ways we never imagined,” said Nassetta. “We can create better experiences for our guests, better business opportunities for our partners and investors, better work facilities for our colleagues, and better serve our communities, giving back in ways that actually restore resources instead of removing them, and improving the well-being of all involved. The platform for change we create now is one that will serve us for many years to come and support our goal of being the world’s pre-eminent hospitality company.”
About the Hilton Hotels Corporation
Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.
The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy
that, “It has been, and continues to be, our responsibility to fill the
earth with the light and warmth of hospitality.” The company put
a name to its unique brand of service that has made it the best known and
most highly regarded hotel company: be hospitable®.
The philosophy is shared by all brands in the Hilton Family of Hotels,
and is the inspiration for its overarching message of kindness and generosity.
For more information about the company, please visit www.hiltonfamily.com.
Linda Bain (email@example.com)
|Also See:||Marriott International Develops Integrated Strategy to Address Climate Change; Signs Agreement with the Brazilian State of Amazonas to Help Protect 1.4 million Acres of Endangered Brazilian Rainforest / April 2008|
|Fairmont Enhances Environmental Kitchen Operations that Lessen the Brand’s Footprint on the Planet / November 2007|