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.Golden Tulip Hospitality Group Creates New Extended-stay
Brand Concept: Tulip Residences


 
Lausanne (CH), 5 June 2008 – Following the continuous growth in demand in Europe for extended stay hotels, Golden Tulip Hospitality Group is proud to announce the launch of its new extended-stay brand concept: Tulip Residences

Focusing on today’s growing need of the business travellers to stay longer in the cities they frequent for projects, Golden Tulip is now offering a solution for them to consider. Also for leisure travellers, the new Tulip Residences are an ideal alternative to consider them for their needs. The Tulip Residences will be located in urban areas, such as the major cities, airports and commercial centres. 

The interior offerings are based on four-star functionality and cosiness balanced with elements of luxury and elegance. Tastefully furnished studios and one-bedroom suites are equipped with high-definition televisions, free Wi-Fi connection, en suite bathrooms and a fully equipped kitchen facility. Tulip Residences will cater for a bar function, will offer a choice of easy prepared meals and will recommend nearby restaurants. Tulip Residences will also offer a convenience centre, offering a range of beverages, such as beer, wine and softdrinks. In addition, also microwave meals will be available.
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Tulip Residences Copenhagen Centre
Gyldenlovesgade 19
DK-1600 Copenhagen Denmark
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The typical Tulip Residences will be consisting out of a combination of studio’s and one-bedroom suites. Depending on the building configuration Tulip Residences may also provide two- or three- bedroom suites. The studios will be measuring 30 sqm and the one-bedroom suites will be measuring a minimum of 40 sqm. 

Hans Kennedie, President & C.E.O of Golden Tulip Hospitality Group comments: “I am very proud to introduce the launch of the new brand “Tulip Residences”. This innovative new concept is our reply to those who need to stay for a longer period of time in a destination. 

The first roll out of Tulip Residences will be focussed on the Benelux countries, Scandinavia and Central Europe. Amsterdam, Rotterdam, The Hague, Berlin, Hamburg, Cologne, Frankfurt, Munich, Zuerich, and Geneva are earmarked to all have Tulip Residences.  The expansion will be financed through an acquisition, sales and lease back program with a number of equity players. We expect to have some 40 Tulip Residences in the next 4 – 5 years.” 

About Golden Tulip Hospitality Group

Golden Tulip Hospitality Group (www.goldentulip.com), with its head office in Lausanne, Switzerland, is a worldwide hospitality company with more than 780 hotels and 75.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2006, Hotels Magazine has ranked this company the 18th largest hotel chain.
 
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in three, four and five star categories. Tulip Inns offer comfortable, three-star accommodation in convenient locations in city centers or close to major access routes. They provide well-maintained, functional accommodation and friendly service as well as exceptional value for money for business or pleasure. 
 
Golden Tulip Hotels are four-star hotels with international standards of comfort, service and facilities. Each hotel offers you its own individual character, whilst reflecting the flavor of its location. All Golden Tulip hotels are situated in key locations, some in city centers or close to airports and major access routes, whilst others are located in business districts or close to local conference centers. A number of additional amenities, ranging from meeting rooms to recreational facilities, are offered at all Golden Tulip hotels.
 
Royal Tulip Hotels are five-star hotels offering the most elegant and luxurious facilities with a deluxe level of comfort and personal service. All Royal Tulip hotels are situated in gateway city centers and business districts.  A number of additional sophisticated and state of the art technology amenities are offered at all Royal Tulip hotels.
 
In addition, Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium. 
In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit www.brancherestaurants.com)

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Contact:
 
Golden Tulip Hospitality Group
Ms. Alexandra Alexandropoulou – 
Corporate Communications Manager
Avenue de Gratta-Paille 2
1000 Lausanne - Switzerland
Tel: +41 21 510 1580
E-Mail: alexandra.alexandropoulou@goldentulip.com 
Web: www.goldentulip.com
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Also See: Arcadia Hotel & Management Rebranding 27 Mercure Hotels in Germany to the Golden Tulip Hotels Brand / February 2008
IKEA Building a 140 room Tulip Inn Adjacent to the IKEA Concept Center in Delft, The Netherlands; Hotel Will be Furnished with IKEA Furniture / August 2007
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