News for the Hospitality Executive
Personalized Hospitality Excellence Still A Deliverable!
|by Doug Kennedy, June 2008
Despite all the negative publicity we read these days about the erosion of customer service, genuine, authentic hospitality is still being delivered daily by frontline superstars. As a frequent flyer who is sometimes on the road more than off, all too often I’m made to feel like just another customer in queue; another voice on the phone line; another room number calling in requests. More than once I’ve found myself standing alone in an empty lobby and being asked: “May I help the next guest?” or walking up - luggage in hand - and being greeted with “Checkin’ in?”
Yet despite all this talk about service mediocrity these days, I still receive gestures of personalized hospitality excellence, often when I least expect it. Although a lot has been written about creating “Wow” experiences and “Legendary” service to help guests overcome extraordinary circumstances, some of the most meaningful gestures of hospitality are the easiest to create and cost virtually nothing to deliver daily.
For example, I’ll never forget my room service waiter Brian at the Don Cesar Hotel who not only took time to listen to the drama of my “how was your trip in?” story, but also before leaving asked “Can I get you some extra pillows or anything else for your room Mr. Kennedy?” At the Loews Philadelphia hotel I was completely shocked when the gift shop clerk handing my late night purchase asked if I might also want a wake-up call! I’m still grateful to Dey, the restaurant captain at Cambridges Beaches in Bermuda, who having been my waiter for several nights in a row called to remind me the (only) restaurant was closing soon. (I had gotten mixed-up by the time change and otherwise would have missed dinner that night since it was off season and everything was closing.)
Then there’s entire bellstaff of the Peabody Orlando who still let my kids ride along on the luggage cart despite that they are now 9 and 10 years old! Yet it’s not always just the front of the house staff that excels in hospitality excellence. I’ve also had some of my most memorable service experiences from the heart of the house staff such as Allie my housekeeper at the Hilton Suites at Lexington Green. During my weeklong stay for a summer family vacation she not only worked around my family’s crazy schedule, never complaining about our mountain of towels, but she also made sure my daughter’s stuffed animal friends each received a chocolate mint with turn-down service!
So why is it that some frontline associates are able to deliver genuine, authentic hospitality in a pro-active way while others languish in mediocrity? More importantly, what can hotel managers do to foster a corporate culture that creates more of these behaviors and actions? Here are some suggestions for helping your frontline staff create these memorable moments of ordinary excellence daily:
Doug Kennedy, President
|Also See:||Real Conversations vs Rigid Scripting Increases Reservations Productivity / Doug Kennedy / May 2008|
|Hotel Lessons Learned From A Five-Star School Principal / Doug Kennedy / April 2008|
|Road Warrior Shares Tips On How Hotel Guests Can Minimize Environmental Impact / Doug Kennedy / March 2008|
|Right-Sized Staffing Ensures Front Desk Sales & Service Success / Doug Kennedy / December 2007|