 |
|
News for the Hospitality Executive |
|
Shaner Hotels Continues Restaurant Co-Branding Initiatives
With Bonefish Grill Opening in Crowne Plaza Paramus
.
|
STATE COLLEGE, Pa - June 19, 2008 - Building upon its successful track record of co-branding with national brand restaurants adjoining its select service hotels, Shaner Hotels and OSI Restaurant Partners, LLC have announced the opening of a new Bonefish Grill located in Shaner�s full service Crowne Plaza hotel in Paramus, NJ. �Since our opening, our guest count has been at maximum levels every
night,� said Arun Joshi, Managing Partner of the Bonefish Grill inside
the Crowne Plaza Paramus.
 Other Shaner co-branding joint ventures, such as its partnership with Starbucks at its full service Marriott Pittsburgh City Center hotel, have proven successful. Shaner is also currently partnered with Bonefish Grill�s parent company, OSI, with an Outback Steakhouse at Shaner�s multi-hotel Williamsburg Square complex in State College, PA. �While other hotel restaurants break even at best, we are now able to generate a positive ROI for this space within our hotels as a result of these co-branding relationships,� said Robert Spraker, Director of Sales and Marketing for Shaner. �Additionally, these efforts serve to create an all-in-one destination for our guests, enhancing their overall experience, while providing higher mid-week guest capture to the restaurants as well.� Shaner is currently evaluating additional restaurant opportunities for its newest hotel projects currently under development. �Shaner is executing on an aggressive growth plan that includes existing restaurant parcels next to our new Courtyard by Marriott properties in St. Augustine, FL and Mechanicsburg, PA.,� said Plato Ghinos, Sr. VP of Development for Shaner. Privately-held Shaner owns and manages diverse holdings in lodging,
investment, energy and professional services.
UK-based InterContinental Hotels Group PLC (IHG) owns a portfolio of well recognized and respected hotel brands worldwide, including Crowne Plaza® Hotels & Resorts. www.ihg.com/media A unit of OSI Restaurant Partners, LLC, the Bonefish Grill® restaurants are recognized nationwide as the �Fresh Fish Experts.� Their polished, casual seafood dining experience embodies a commitment to excellence in food, service, décor and value. www.bonefishgrill.com |
| Contact:
Shaner Hotels
|
| Also See: | Basic Concepts of Co-Branding, With Examples from the Hospitality Industry Could Co-branding Improve Your Bottomline? / Peggy Yip / Canadian Lodging Outlook - July 2005 Year-to-Date |
| Branding and Repositioning Food & Beverage - the case for outsourcing partnerships / Arthur Andersen / Summer 1998 |
|
|