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Life Resorts Takes Over Management of Blue Ocean Resort in Vietnam
Following a US$1.8 million Renovation; 81 room Resort Now
More Amenable to International Travelers



PHAN THIET, Viet Nam (25 June 2008) – Inspired by a vast stretch of soft sand  in Vietnam’s most popular seaside resort area, the Life Resorts Management Company is breathing new life into its latest seaside sanctuary with a US$1.8 million renovation.

The resort management group, which owns and operates two up-market properties and manages others in Vietnam, relaunched the new-and-improved 81-room Blue Ocean Resort in sun-kissed Mui Ne this spring. The last 20 rooms of the remodel were completed earlier this month.

“Blue Ocean’s got one of the best, natural stretches of beach in one of Vietnam’s most popular resort areas,” said Stuart Murphy, Blue Ocean’s general manager. “As the managing company, we at Life Resorts are instilling a new level of service, style and comfort at a resort that was already popular with local and international guests and should be to an even greater degree with the upgrades we’ve made to the product and service.”

The larger, refurnished rooms, Balinese-style indoor/outdoor bathrooms and private plunge pools are hallmarks of the Life Resorts renovation, said Murphy.
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“The combination of natural splendor, renovation and international management standards makes for a real sea change at Blue Ocean,” said Nguyen Thanh Bich, chairman of Bien Xanh Co., the resort’s owner. “Many local resort owners figure they know what an international audience wants, but that’s not always the case. In our case, we admitted what we didn’t know, and now we aim to profit by that admission.”

Among the many upgrades guests can expect to find are elegant transformations to the bungalow rooms. Several now feature outdoor bathtubs and showers, balconies fitted with full-length day beds, private plunge pools and salas, or intimate, open-air relaxation spaces.

Other on-site improvements include new waterfalls and fountains, meticulously manicured landscaping and the expanded Senses Restaurant & Bar, which boasts a sunken lounge area and two individual dining salas for guests looking for an especially peaceful place to relax.

”We’re keen on next-generation development, and Blue Ocean has proved to be a model upgrade,” said Chris Duffy, general director of Life Resorts.  “Who says resorts should have only one life?”

Life Resorts is also adding its own trademark touches to Blue Ocean, most notably in the highly trained, extra-friendly staff, and the environmentally sympathetic atmosphere of contemporary comfort and local culture.

Additionally, it is stepping up the resort’s modern indulgences with the latest in technological amenities, such as in-room Internet service and LCD televisions, as well as high-speed WiFi access throughout the property.

”With the competition in Mui Ne getting tougher and more resorts popping up every week, outstanding amenities and top-of-the-line service are paramount,” said Murphy. “We’re ready for the challenge, and we’re re-opening with Blue Ocean positioned as one of the premier destinations for international travelers on the south-central coast.”

In the short span of a decade, Mui Ne has gone from a sleepy fishing village to a popular vacation destination, due in large part to the 1996 lunar eclipse. The natural phenomenon led countless tourists to the beachfront in search of clear skies to witness the event. Today, Mui Ne is a hot bed for wind sport enthusiasts and sun seekers.

The Blue Ocean Resort is owned by Bien Xanh Co.

ABOUT LIFE RESORTS

Currently, Life Resorts owns and operates two other properties in Vietnam. Inspired by Cham architecture, the 63-room Life Wellness Resort Quy Nhon is a hideaway boutique on the south-central coast where a 3,000-square-meter landscaped garden overlooks a curvaceous coastline, outdoor spa bungalows and an exquisite stretch of private beach. The 94-room Life Heritage Resort Hoi An evokes the colonial splendor of a bygone era on a quiet stretch of the Thu Bon River, within walking distance of the old trading port’s world-famous downtown. That resort underwent extensive renovation through the spring of 2008.

Elsewhere in Vietnam, the Life Resorts are developing a suite of new resorts, from the limestone karsts of Ninh Binh, to the mountains of Sapa, the sidewalks of Danang and the emerald waters of Halong Bay. Life Resorts also manages the independently owned Ho Tram Beach Resort & Spa in Ba Ria-Vung Tau.

Last spring, the Life Resorts group was named one of the 50 Best Employers in Vietnam in a survey conducted by Navigos Group and AC Nielson. The Life Wellness Resort Quy Nhon was nominated for Spa Retreat of the Year in 2007 by Asia Spa, for Best Destination Spa in the SpaAsia Crystal Awards 2006 and was awarded Best Wellness Resort in Vietnam in 2004 and 2005 by the Vietnam Economic Times.
 

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Contact:

Life Resorts
(848) 844-3605
sales@life-resorts.com
www.life-resorts.com

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Also See: Indochina Capital Developing the $100 million Hyatt Regency Danang Resort and Spa on China Beach, Danang, Vietnam / March 2008
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