|By Daniel Edward Craig
April 11, 2008
Upgrades are less frequent these days now that hotels have implemented
sophisticated revenue management practices, but theyíre still common. They
tend to occur when a hotel is sold out because hotels often oversell lower-rated
inventory and must upgrade in order to fill all rooms. If you travel frequently
and never get upgraded, you might want to take a good hard look at your
Why everyone else gets upgraded:
Why you donít get upgraded:
They pay a high rate. The higher your rate, the better your chances
of being extended special favours. Thatís why government employees fall
at the bottom of the pecking order when it comes to upgrades. If you want
to be bumped up to the presidential suite, your odds will increase if you
book the next highest category.
They book direct. Third-party websites like Expedia skim up to 30%
off your rate, which makes you a low-rated guest in the eyes of the hotel
no matter how much you shelled out. If you book direct, the hotel gets
the full rate, which bumps you up in the upgrade hierarchy.
Theyíre loyal. Even if your hotel doesnít have a loyalty program,
it likely tracks stays. As a frequent guest you should get priority when
upgrades are available.
They asked nicely. As a hotelier Iím loath to advise travelers to
request something for nothing, but if you really want an upgrade the most
direct approach is to ask. If youíre shy, ask the agent what she recommends
for a nice room or good view. Front desk staff are more powerful than you
think. If you ever get a lousy room, think about how you behaved at check-in.
If your request is declined, be gracious and donít take it personally.
Hotels want you to be happy, but theyíre a business.
They have a good reason. If youíre celebrating a special occasion,
tell the reservations agent. But donít expect her to upgrade you; sheís
trained to squeeze every possible dollar out of you. Ask her to note the
occasion in your reservation and be specific about the type of room you
want. The front desk reviews special requests on the day of arrival and
tends to have a soft spot for special occasions. Whatever you do, donít
lie. You might get an upgrade, but youíll go to hell.
They arrive late. In a full-house situation hotels often wait until
late in the day to upgrade because they can save costs if there are no-shows
and the suites go unoccupied. Itís the after-midnight arrivals who often
get the penthouse suite. Of course, this only happens when youíre alone,
are exhausted, and have a 6:00 AM flight the following morning.
Theyíre important. And by this I donít mean self-important. The
sad reality is the people who can most afford to pay for a suite are the
most likely to get upgraded because hotels want to impress them.
They had a legitimate complaint. Speak up if youíre not happy with
your room or have been mistreated. But donít complain for the sole purpose
of getting an upgradeóthe hotel will be reluctant to give it to you.
If you are lucky enough to get upgraded, donít forget to acknowledge the
people who made it happen. If you do all the right things and still never
get upgraded, donít get all paranoid, sometimes itís just the luck of the
draw. And remember, the only surefire way of getting that suite or heart-shaped
vibrating bed is to cough up.
Youíre obnoxious. Did you demand an upgrade rather than ask nicely?
Did you drop the ownerís nameóand mispronounce it? Were you wearing sunglasses?
You slipped the bellman a $20. One article I came across makes this
ludicrous suggestion. First of all, you tipped the wrong person. Bellmen
have no control over hotel inventory. But donít tip the front desk either.
Thatís not tipping, itís bribery. Youíre asking the employee to do something
that could get her in trouble.
Youíre obsequious. Another article recommends informing the desk
agent youíll write a note to management about how helpful he was if he
upgrades you. This is as unsavory as slipping him a $20 and will likely
produce the same result. If youíre happy with his service, write the letter,
but donít use it as a bribing tool.
Youíre staying too long. One- and two-nighters have a better chance
of getting upgraded because they tie the suite up for less time. If youíre
staying longer, being willing to take a suite for a night or two and then
switching back might help your chances.
Youíre cheap. Many hotels give upsell incentives to front desk staff,
so donít be surprised if you inquire about a better room and get a sales
pitch. The differential can cost far less than through reservations. Itís
not an upgrade, but itís still a great deal. If you canít afford it, politely
decline. You might get bumped up anyway.
You called the general manager. Several ďtravel gurusĒ recommend
this tactic. As a former GM I assure you itís no way to ingratiate yourself.
GMs love hearing from guests, but not if theyíre angling for a free upgrade.
Your profile is flagged ďdo not upgradeĒ. Guest profiles record
more than your favourite colour of M&Ms, they also record bad behavior,
like when you wigged out when you didnít get an upgrade on your last stay.
If youíre abusive, rest assured your profile will be permanently red-flagged.
You arrived with a trunk-load of booze and a four-piece band. Hotels
covet their suites and will not upgrade if they think you wonít respect
the space. In the past Iíve upgraded people and theyíve held a raucous
party in the suite. Not cool.
Daniel Edward Craig, a hotel consultant and former general manager,
is author of Murder at the Universe and Murder at Hotel Cinema, mystery
novels set in luxury hotels. His blog provides a frank and entertaining
look at issues in the hotel industry at www.danieledwardcraig.com.