News for the Hospitality Executive
Courtyard by Marriott and its Hotel Owners Begin Phase-in
of the Redesigned
Courtyard Hotel Lobby; The Traditional Front Desk Replaced
with Separate Welcome Podiums
|April 2, 2008 - Courtyard by Marriott has completely redefined
the hotel lobby experience.
This Marriott International (NYSE:MAR) "power brand" has just unveiled
its first new Courtyard hotel lobby of the future at a property just outside
Washington, D.C. The rest of the world is also getting a chance to experience
the new lobby by visiting www.gocourtyard.com
- a highly interactive website. Real guests share their opinions on video,
and visitors to the site can leave their comments too. You will also be
able to subscribe to a blog for the latest Courtyard news.
"From day one, Courtyard has prided itself as a brand that listens to
what business travelers want from a hotel," said Brian King, vice president,
Global Brand Manager, Courtyard by Marriott. "Guests want more control
and choice with services and amenities that create a healthy balance between
working and relaxing. We redefined the Courtyard lobby so it invites guests
to get out of their rooms to work, socialize or for entertainment, whether
traveling alone or with colleagues."
Brian King, vice president of global brand management for Courtyard by Marriott,
in the lobby at Courtyard Fairfax Fair Oaks in Virginia
Courtyard by Marriott and its hotel owners and franchisees in the U.S. and Canada expect to introduce the complete new lobby concept at a minimum of eight more hotels this year and as many as 100 in 2009. Elements of the new lobby have also been implemented or will be implemented in Courtyard hotels in other countries.
The open, bright and contemporary new Courtyard hotel lobby welcomes guests with vivid contrasting colors, including blue, green, orange and red. The traditional front desk is replaced with separate welcome podiums to create more personal and private interactions when guests check in. Flexible seating options range from a communal table in the middle of the action, to more private media booths with a high-definition televisions, to a more intimate, semi-enclosed lounge area.
A signature element of the new lobby is the exclusive Courtyard GoBoardTM, a 52-inch LCD touch screen packed with local information, maps, weather, and news, business and sports headlines. Guests can navigate using the touch screen to find restaurants, local attractions and directions.
Guests can connect to free WiFi and there are ample electrical outlets throughout the lobby to power digital devices. The enlarged business library features several complimentary computer terminals along with a free printer and separate computer stations dedicated to printing airline boarding passes and checking flight status.
Dining has been completely redesigned with casual, flexible seating, easier access to food and higher quality, healthier menu options for breakfast, and light evening fare, including snacks, wine and beer so guests can unwind. The MarketTM, a 24/7 shop for snacks, beverages and sundries, is always open for late-night cravings or the toothpaste you forgot to pack.
Guests looking to take their minds off work can grab a snack, their favorite beverage and take a seat in front of the large high-definition television located in the lounge to watch a variety of programming, including top news, business, sports and entertainment channels. The new patio and fire pit are a welcoming outdoor element integrated into the lobby design that encourages guests to grab a beverage and get a breath of fresh air at the end of the day.
Adding to the lobby ambiance, the new Courtyard soundtrack will change throughout the day from upbeat in the morning to more casual in the evening.
Guests walking into the lobby will immediately notice individual welcome podiums designed to create more personal interactions between staff and guests when checking in. Courtyard staff will be able to move about to show guests the lobby features and provide assistance.
Green has been Courtyard's signature color since Marriott launched the brand 25 years ago. Now it is even greener with the introduction of a guest recycling program for the environment. Receptacles for paper, glass, plastic and metal will be conveniently located by side exits.
The first of the new lobbies has been introduced at the Courtyard Fairfax Fair Oaks in Virginia. The new lobbies will be introduced next at the following Courtyard hotels:
Courtyard Newport News, Va.
MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with about 3,000 lodging properties in the United States and 67 other countries and territories.
|Also See:||Marriott Reinvents Courtyard; Modifications Include a Walk-around Front Desk, a Business Library andPantry-style 24-hour Food and Beverage Area / July 2000|
|The Just Opened Paris Courtyard by Marriott Colombes Serves as Prototype for European Expansion / September 2006|