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Aimbridge Hospitality to Manage aloft Chicago O’Hare
for Continental Properties Company Inc.
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Continental brings first aloft hotel to Chicago area; and first
of four alofts to be managed by Aimbridge in 2008

DALLAS, TEXAS, AND MILWAUKEE, WISC. — APRIL 7, 2008 — Continental Properties Company, Inc., a Milwaukee-based national real estate development company, has partnered with Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) to develop its new lifestyle brand aloft hotels in the Chicago area. Dallas-based Aimbridge Hospitality was selected by Continental to manage the 251-room hotel, which will be located just minutes from the Chicago O’Hare International Airport in the Rosemont Walk mixed-use development district. The property is expected to open in July 2008, and will be one of the first alofts to open worldwide.

The aloft Chicago O’Hare will be the first of four Aimbridge-managed aloft hotels to open in 2008. The hotel real estate and management company also will open and operate aloft properties in Plano, Las Colinas, and Frisco, Texas, later this year. 

“Aimbridge Hospitality knows the aloft product better than anyone,” said Paul Seifert, Vice President of Continental.  “Aimbridge is an entrepreneurial company that is passionate about what they do - including developing and managing the aloft product.  We know we have selected a top-flight company to manage this asset for us.” 

Seifert said Continental was drawn to aloft because of Starwood’s brand strength, particularly its ability to inspire loyalty among its guests. "The Rosemont Walk development and the overall strength of the O’Hare market is a great location for this new, upscale select-service product,” he said. “We get the opportunity to combine Starwood’s powerful branding, Aimbridge’s management skill, and one of the best hotel sites in the county.  The aloft Chicago O’Hare will be a premier select-service hotel.”  

Dave Johnson, president of Aimbridge Hospitality, said 2008 is an exciting time to be both an aloft partner and a Continental partner.

“We are delighted to be the management partner for Continental Properties as we simultaneously open our first aloft hotel,” Johnson said. “This hotel will give business and leisure travelers stylish accommodations, accessible technology, and easy access to nearby business centers and local attractions in downtown Chicago. 

“This is an exciting project for everyone involved because this is the first aloft opening in a major city where W already has such a big presence,” he said. “We look forward to the opening this summer.”

About aloft
Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in early 2008, with 500 properties worldwide expected by 2012.

About Continental Properties Company, Inc.
Continental Properties Company, Inc. is a national real estate development company headquartered in suburban Milwaukee, Wisconsin with offices in Ohio, Florida and Arizona. Founded in 1979 and still privately held, Continental has grown from a small real estate company to a major presence in the development industry. Our wealth of staff and financial resources, superior thinking, and industry insight are the tools we employ to create attractive and successful developments that benefit our tenants and enhance the communities we serve. Visit www.cproperties.com.

About Aimbridge Hospitality
Aimbridge Hospitality is a hotel real estate and management company created to identify investment opportunities throughout the United States. Aimbridge provides management, asset management, capital renovation, supervision, accounting and consulting services for its strategic partners. Aimbridge currently operates hotel properties in the Embassy Suites, Doubletree, Hilton Garden Inn, Hampton Inn & Suites, Sheraton, Hyatt and Wyndham brands. Aimbridge also manages a number of independent hotels, including the Phoenix Inn & Suites brand of hotels and has several projects under development in the Starwood, Marriott and Hilton enterprises. For more information on Aimbridge Hospitality, please visit the company’s Web site at www.aimbridgehospitality.com.

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Contact:

Barb Worcester
President/Principal
PRPRO
Tel: (440) 930-5770
barbw@prproconsulting.com
or
Paul R. Seifert 
Vice President
Continental Properties Company Inc.
Tel:  (262) 502-5500
pseifert@cproperties.com
 

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Also See: Gatehouse Capital and Aimbridge Hospitality Developing Five aloft Hotels in Frisco, Plano, Las Colinas, Downtown Dallas and the Fort Worth TCU Area / March 2006
Apollo Real Estate Investment Fund V, L.P., Aimbridge Hospitality, L.P. and JF Capital Advisors, LLC Complete Merger with Eagle Hospitality Properties Trust, Inc. / September 2007
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