You read the article � let�s drill down to specifics!

PKF lowered its forecast for REVPAR increases nationwide for 4.2% to 3.0% for 2008 in the past month.  Many markets are beginning to show softness in the reservations pace for the second and third quarters of the year in both leisure and corporate segments.  Meetings that were booked for the first part of this year are not picking up the attendance anticipated when the meeting was booked.  Only 37% of meeting planners anticipate that their meeting plans for 2008 will be unaffected by the economy!

�There are short and medium term strategies that hotels can develop that can fill in the gaps caused by unexpected shortfalls in group pick up as well as leisure and corporate reservations,� says Carol Verret.  �The sky may not be falling in your market yet but there economic clouds on the horizon � learn how to �make rain� from those clouds!� 

In this web cast we will explore strategies that can be planned when triggers such as lagging advance reservations.  By formulating �what if� scenarios and developing contingency revenue generation strategies, hotels can �pull the trigger� on these contingency strategies when lagging indicators reach an established �alert� point.

• E-Commerce solutions
• Short term OTA  strategies
• Partnering with endangered accounts
• Database mining
• Short lead segments and RFPs
• Partitioning rooms inventory 

Join us in San Diego on April 4 and LA on May 16 for a sales seminar open to the hotel community I Hate Cold Calls � Web 2.0 and the New Paradigm of Hotel Sales. 

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.