News for the Hospitality Executive
Travel Tripper Generates $100 million in Booked Revenues
for its Hotel Partners
|New York, March 25, 2008 - Travel Tripper LLC announced
today that it crossed $100 million in booked revenues for its hotel partners
in less than two years of operations as an innovative and marketing-centric
online solutions provider. Travel Tripper’s RezTripTM product
and services suite bundles cutting edge web technology with online marketing
and revenue management consultation services. The service has delivered
on average 25% of total room reservations for Travel Tripper’s partner
RezTrip’s success, says Travel Tripper’s Chief Operating Officer, Gautam Lulla, “is based on our three-tiered approach to online merchandizing: Attract, Convert, Enable or ACE. RezTripTM Attract drives consumers to our customer’s websites through cleverly planned tactical and strategic pay-per-click campaigns on the leading search engines. With RezTripTM Convert, Travel Tripper’s revenue management service assists hotels in creating attractive and profitable offers designed to convert shoppers into guests. The third component, RezTripTM Enable, the private-label booking engine puts it all together. Our technology allows hotels the opportunity to price, promote and package their products most favorably on their own website instead of ceding the best deals to online intermediaries. And the efficiency with which all this can be managed by the hotelier ensures a very high adoption rate of all the features, which ultimately benefits both, the hotel as well as consumers.”
RezTripTM, first launched in the US in May 2006, enables hotel marketers to effectively sell rooms and ancillary products using effective packaging and promotions. With features such as conditional promotions, fixed or dynamic packaging, attractive product images, seamless customization and integration with the hotel website, RezTripTM rates high on conversion rates. A RezTripTM client hotel typically enjoys conversion rates as high as 2.5 times that of products from major providers of booking engines, CRS and distribution services.
Steve Barick, Chief Operating Officer, Highgate Hotels, a customer of Travel Tripper says, “We have consistently seen the bookings from our independent hotel websites shoot up dramatically within a week or two of implementing RezTripTM. No matter which metric you look at, percentage of reservations, room nights or revenue, our RezTripTM hotels represent the leading edge of the industry for what is any hotelier’s preferred distribution channel – it’s own website.”
About Travel Tripper?
Travel Tripper (www.traveltripper.com) is the brainchild of experts in the fields of Hotel Distribution, e-Marketing and Revenue Management. Poised to be a leading provider of e-Marketing solutions, Travel Tripper helps hotels maximize their online sales potential and profits from each room sold. The company’s product, RezTripTM, is a cutting-edge Booking Solution for a hotel’s website. RezTripTM is fully customized to match the hotel’s website, delivers high conversion, revenues per booking and drives incremental revenues using dynamic packaging. Supplementing its advanced web technology, is Travel Tripper’s consultative approach. Hotels benefit from adopting recommendations that come with proven industry best practices and high-yielding strategies.
About Highgate Hotels
Highgate Hotels is a privately held investment firm headquartered in Dallas, Texas, with offices in New York City and Vancouver, British Columbia, Canada.