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LTD Management Company, LLC. Building
a 155 room aloft in Bolingbrook, Illinois
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WHITE PLAINS, N.Y - March 18, 2008 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft SM hotels, today announced plans to open an aloft hotel in Bolingbrook, Illinois, a rapidly expanding suburb of Chicago. Owned by LTD Management, aloft Bolingbrook is scheduled to open in July of 2009. Designed to meet the needs of today’s forward-thinking travelers, the new-build hotel will offer 155 rooms, a variety of intuitive technologies and playful public spaces. 

aloft Bolingbrook will be ideally located in The Promenade, an open-air town center located on Chicago’s southwest side. The Promenade, featuring over 1 million square feet of shopping, dining and entertainment, is a pedestrian-friendly gathering place approximately 30 minutes south of downtown Chicago and just over 30 minutes from both O’Hare International Airport and Chicago Midway Airport. Nearby attractions include Splashtown Water Park, Harrah’s Riverboat Casino and several premium golf courses. Guests will also enjoy easy access to Chicago’s leading attractions including the Magnificent Mile shopping district, the Art Institute of Chicago and The Museum of Science and Industry. 
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Rendering aloft Bolingbrook
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“aloft Bolingbrook will appeal to youthful-minded travelers with its urban flair and social interplay,” said Brian McGuinness, Vice President of aloft and element hotels worldwide. “Alive with the energy of discovery and interaction, aloft will be a perfect match for this dynamic suburb of the Windy City.” 

“We are thrilled to introduce aloft to Bolingbrook, as it will bring a combination of sophistication and playfulness to this vibrant community,” said Neel Desai, LTD’s Managing Partner. “We feel that aloft, with its innovative, fresh perspective on lodging; will provide a welcome alternative for travelers while also becoming an integral part of the pedestrian-friendly Promenade Bolingbrook.” 

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing. 

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit www.alofthotels.com. 

About aloft 

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012. 
About Starwood Hotels & Resorts, Worldwide Inc. 

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com. 

About LTD Management Company, LLC. 

LTD Management Company, LLC., is an award-winning hotel development and management group headquartered in Chesapeake, VA. Since its inception in 1983, LTD has developed a reputation for creating an atmosphere “where distinction reigns”. The company currently operates over 20 hotels in Virginia and Maryland, with 10 more hotels in the development pipeline scheduled to open within the next two years. With the highest possible standards in mind, LTD prides itself with developing quality hotels under franchise brands of Starwood, Marriott, Hilton, Hyatt, and InterContinental. For more information, please visit www.ltdmanagement.com

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) 

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Contact:

Starwood Hotels & Resorts Worldwide, Inc.
Roxanne Rabasco, (914) 640-3687
Roxanne.rabasco@starwoodhotels.com
http://www.starwood.com

 

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Also See: Starwood Confirms 50 aloft Locations Around the World; aloft Brand Finalizes Agreements with More than 30 Developers / June 2007
A Burgeoning Number of New Hotel Brands Being Rolled Out in Chicago / January 2006
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