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 TV Chef Tyler Florence to Open First Restaurant in Hotel Vertigo,
Currently the York Hotel, in San Francisco
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SAN FRANCISCO, CA – January 11, 2008 – San Francisco eat your heart out! Cutting-edge San Francisco boutique hotel company Personality Hotels announced today that it has signed a deal to partner with one of America’s hottest culinary stars – Tyler Florence – to open a restaurant in Hotel Vertigo (currently the York Hotel). This will be Florence’s first restaurant, and it is highly anticipated to shake up the San Francisco gastronomic scene. 
 
Located in San Francisco’s Nob Hill District, the 97-room York Hotel is currently undergoing a $5 million renovation spearheaded by award-winning, LA-based Thomas Schoos Design, Inc., renowned for the interior design of Huntley Hotel and O-Bar, Koi, Table 8 and Tao restaurants. Upon completion in Summer 2008, York Hotel will be renamed Hotel Vertigo after Alfred Hitchcock’s 1958 classic thriller staring James Stewart and Kim Novak (Novak’s character lived in the York Hotel during the last half of the film). Florence’s restaurant will be located in the hotel’s former Empire Plush Room space, and is scheduled to open in Summer 2008. 
 
“Tyler is one of the world’s most popular chefs, and we are very energized and honored to bring such a talented, creative and fun personality to the San Francisco culinary scene,” says Personality Hotels’ President and CEO Yvonne Lembi-Detert. “The City is truly gaining a shining star sure to ignite our taste buds and spice up our imagination!” 
 
"I am thrilled to be working with Personality Hotels to bring my first signature restaurant to San Francisco,” says Chef Tyler Florence. “Having recently moved to the Bay Area from New York City, I wake up every day in awe of this true culinary utopia. I look forward to being a part of it, and bringing something very special to the City of San Francisco."
 
A recent transplant to the San Francisco Bay Area, Florence’s culinary expertise, complemented by his personable style and charisma, has lead to an extremely successful career for more than a decade. Named the “Sexiest Chef Alive” by People magazine, prominent chef, television celebrity and acclaimed author Florence is the star of three Food Network television programs including How to Boil Water, a cooking show for novices, Food 911, his hugely popular “recipe rescue” show and Tyler’s Ultimate, showcasing crowd-pleasing classic comfort food. In addition, Florence is the author of three cookbooks - Tyler Florence’s Real Kitchen, Eat This Book: Cooking with Global Fresh Flavors and Tyler’s Ultimate. 

Established in 1982 as San Francisco’s first boutique hotel company, Personality Hotels is now the largest individually-owned boutique hotel operator in The City. From a quaint European-style suite to a zenful night's sleep amid sounds of a tropical rain forest, Personality Hotels can oblige. Celebrating the unique personality in all of us, Personality Hotels consists of an eclectic collection of seven San Francisco boutique properties including the SEXY Hotel Diva, VIVID Hotel Metropolis, AUTHENTIC Hotel Union Square, GRAND Kensington Park Hotel, LEGENDARY York Hotel, DISTINCTIVE Maxwell Hotel and TIMELESS Steinhart Hotel. Located in the center of the action, all Personality Hotels are within walking distance of Union Square shopping, theatres and restaurants. For more information and to book reservations, call 800.553.1900 or visit www.personalityhotels.com.

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Contact:

Kelly Chamberlin
C/O Personality Hotels
415.336.4332
kelly@chamberlinpr.com
 
Reid Strathearn
415.383.1491 
reid@tylerflorence.com
 

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Also See: Strategic Hotels Investing $6.9 million into the Development of Michael Mina's Bourbon Steak Restaurant at the Fairmont Scottsdale / November 2007
First Ritz-Carlton Hotel Opening in the United States in Four Years - The 218 room Ritz-Carlton, Dallas Includes Fearing's Restaurant Operated by Celebrity Chef Dean Fearing / July 2007
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