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Hyatt Key West Resort & Spa's $11 million Redesign Provides
Extensive Upgrades and “Green Certified” Status
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January 2008 (Key West, FL) – It’s a “tropical modern” new year for Hyatt Key West Resort & Spa, as this month brings the official debut of the resort’s $11 million redesign and all-new Jala Spa. The fashionable, waterfront resort (formerly Hyatt Key West Resort & Marina) embraces 2008 with a stylish, new modern aesthetic enhancing its classic Key West charm. The comprehensive renovation also emphasizes the resort’s dedication to its beautiful destination-home by achieving a first for Key West - Hyatt Key West Resort & Spa is officially the island’s first “Green Certified” resort, receiving its One Palm designation last month from the Florida Green Lodging Program. An exclusive partnership with the Reef Relief Organization shores up this commitment to environmental awareness. With exquisite new décor by Morrison Seifert Murphy, soothing locally produced amenities and eco-conscious priorities, the new design has achieved its goal, as well as confirmed the property’s reputation as the most indulgent and unique resort on Key West. 
 
“These enhancements bring an exciting new dimension to the design, amenities and guest experience of Hyatt Key West Resort & Spa,” said Susan Santiago, General Manager. “But more than this, they reflect the resort’s commitment, and that of the Hyatt Corporation, to responsible environmental practices and to increasing the participation of the hospitality industry as a whole in these efforts. The resort now offers a truly luxurious environment that functions in harmony with the natural environment.”
 
Going Green

Minimizing the resort’s impact on Key West’s environment was a major goal of Hyatt Key West’s renovation. Intensive efforts by the resort’s “Green Team” toward One Palm designation included a list of 32 “improvement projects” (well over the required minimum) that extend to every facet of operations. In addition, the all-new Jala Spa expands on these initiatives by making a contribution to the Reef Relief Organization with every signature “Jala Blue” treatment booked and by using only all-natural skincare products, such as Payot from Paris. Additionally, all in room bath products are provided by local purveyor, Key West Aloe. 
  
Tropical Modern Design

Cooling, light colors and organic materials now lend an intimate, spa-like quality to Hyatt Key West’s allure, accented with bold detailing for a festive, tropical effect. Dressed all in luminous white, the striking lobby welcomes guests with palatial columns of pearlescent mosaic, a relaxed day-bed-style lounge area for lingering and mingling and will incorporate a one-of-a-kind, mixed-media art piece by native-Floridian Christopher Martin. Like the resort, Martin draws the inspiration for his art from the water and sun of Florida. “Water is the most powerful and creative force that exists,” Martin says. “It’s an element that shaped nearly everything around us. Living around that permanently influenced the way I see the world. Water connects all living things.” 
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Each of the resort’s 118 guestrooms has been elegantly re-designed with custom-built furnishings that highlight Hyatt’s sumptuous Grand Bed™. Fully-renovated bathrooms are airy and light in marble, porcelain and illuminated glass. And to maximize enjoyment of Key West’s legendary sunsets, the waterfront balconies, which grace every room, offer all-new outdoor furniture. 
 
The newly dubbed Blue Mojito Pool Bar & Grill pays tribute to Key West’s long-standing affinity with Cuban culture, Hemingway, and the Gulf of Mexico’s blue sparkle. A stylish mosaic-work bar complements boldly colored banquettes positioned to maximize the stunning ocean views, while built-in umbrellas poolside are ideal for sunning while dining or imbibing.  And, of course, the Blue Mojito enjoys the status of signature drink and is made with local key lime flavored Key West Pirate’s Choice Rum to promote sustainable sipping. The adjacent pool deck has been newly refinished as well, with teak furniture and eco-friendly Trex decking and pathways. For refreshing al fresco spa treatments, three white-canvas cabanas offer privacy and serenity.
 
Situated directly on the Gulf of Mexico, Hyatt Key West Resort & Spa’s oasis-like compound offers access to a private marina, yet resides just two blocks from the shops and social activities of famed Duval Street.  
 
For more information, photography or additional design details, please contact Hawkins International PR at (212) 225-6541. For reservations please call (305) 809-1234 or visit the hotel’s website at www.keywest.hyatt.com. 
 
About Hyatt Key West Resort & Spa
Located directly on the gulf and within walking distance of prime shops and attractions, Hyatt Key West Resort & Spa is a year-round, contemporary resort on the Gulf of Mexico. Reflective of the charm and character of Key West, its 118 spacious rooms offer expansive balcony views, stylish decor, the Hyatt’s signature Grand Bed, deluxe bathrooms, wireless Internet access and video checkout. Water activities abound, including parasailing, jet skiing and SCUBA diving from the resort’s dock and sunset cruises on the property’s private sailboat. An on-site fitness center, whirlpool and pool provide additional recreation. The full-service Nicola Seafood restaurant offers indoor and outdoor dining overlooking the Gulf of Mexico, while ample meeting space, including a luxurious banquet room, make the resort ideal for conferences and destination events.
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Contact:

Hyatt Key West Resort & Spa
www.keywest.hyatt.com

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Also See: Hyatt Sarasota becomes Hyatt Regency with a $22 Million Upgrade / November 2007
Two Year $100 million Renovation Completed at the Hyatt Regency Bonaventure Conference Center & Spa in Weston, Florida / February 2007
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