News for the Hospitality Executive
HSMAI 2007 Adrian Silver Award
(Hong Kong, January 2, 2008) Cosmopolitan Hotel Hong Kong is honored a Silver Adrian Award in Search Marketing Strategy category, web marketing by Hospitality Sales & Marketing Association International (HSMAI) - an organization of sales and marketing professionals representing all segments of the hospitality industry headquartered in US. Adrian Awards is the largest travel-related contest of its kind in the world, now in its 51st year.
Cosmopolitan Hotel Hong Kong’s web marketing excellence is rated against almost 1,300 submitted entries from all over the world and is awarded for its extraordinary accomplishments in meeting its objectives of increasing visibility online and search market share, building brand awareness and ultimately delivering booking conversions.
These were achieved through outstanding initiatives including enhanced search engine optimization, paid search marketing, identification of effective keywords and link building campaign.
“Global travelers have been moving from traditional offline booking channels to internet booking. To better respond to our customers’ purchase habits, we knew that we needed a platform to communicate with them and that this platform has to be easily accessible. This was why we geared towards building our own user-friendly website and did a lot to promote it and ensure it comes up as top searched results in major search engines,” says Anita Chan, general manager of Cosmopolitan Hotel.eMarketingEye, the Internet Marketing Agency who pioneered the formulation and implementation of Cosmopolitan’s search marketing campaign is also delighted about the award. “This award can be regarded as another compliment for our continuous dedication and ability to offer the best value and highest quality for our clients” noted Rajitha Dahanayake CEO, eMarketingEye.
About Cosmopolitan Hotel Hong Kong
The four-star Cosmopolitan Hotel Hong Kong is situated on the former Chinese Xin Hua News Agency Building in Wan Chai, boasting a distinguished address that typifies history and convenience to all focal shopping locations and commercials landmarks in its vicinity. While all its 454 rooms and suites are competitively priced to offer guests stay of unmatched value, its notable features designed with modern travelers’ need in mind combine to fashion a new dimension of comfort.
For more information or reservations, please visit www.cosmopolitanhotel.com.hk or call +852 3552 1111.
Ms Charlotte Fung