News for the Hospitality Executive
San Antonio Convention & Visitors Bureau Develops
and New Logo - San Antonio. Deep. In The Heart.
SAN ANTONIO, Feb. 13, 2008 - Today, historic and colorful San Antonio unveiled a new positioning for the city -- "San Antonio. Deep. In the Heart." The new identity for San Antonio embraces the spirit and pride of the citizens and culture, and aims to share that passion with a promise to potential visitors who choose San Antonio that the experience will forever remain "deep in their hearts."
Visually, the city will now be identified with the "San Antonio. Deep. In the Heart." positioning line and a new logo which echoes the four key pillars of the brand:
"Deep. In the Heart." the iconic San Antonio River Walk will be transformed with more than 30,000 yellow roses, and some 200 couples will exchange vows at the Arneson River Theatre during the 20th annual San Antonio mass wedding ceremony. During the ceremony, four decorated river cruisers will parade through the river, representing the four pillars of San Antonio's new brand -- people, pride, promise and passion. Following the ceremony, couples will board cruisers down the river to a San Antonio-style reception, while mariachis romantically serenade the newly wedded from arched stone bridges. In addition on Valentine's Day, visitors to the city will be welcomed at the airport, at the Visitor Information Center in Alamo Plaza and all along the River Walk with yellow roses and serenades.
"In today's world, travelers are looking for true experiences -- real environments -- and San Antonio is the perfect answer for this quest," said Scott White, executive director of the San Antonio Convention and Visitors Bureau. "Here, authenticity is everywhere -- through our deep-rooted history and big-hearted multicultural diversity. Those of us who live here feel this pride and passion deeply; our visitors will as well when they experience the warm embrace of a modern city that honors its history."
The all-encompassing effort will be evident across San Antonio and around the nation and globe as the city promotes its authentic and singular assets to potential visitors. "Deep. In the Heart" will be conveyed through national advertising which evokes the city's unique mix of culture and history, a new Web site, and collateral and special events on Valentine's Day -- themed to reflect the passion and celebratory spirit innate to San Antonio.
San Antonio: Attractions for Every Passion
The campaign underscores San Antonio's varied attractions that make it easy for visitors to unlock their personal passions on a trip to San Antonio. Visitors will find:
History: In addition to the Alamo and Missions, there's La Villita, the city's original settlement now a haven for quaint shops and artisans; 300-year-old San Fernando Cathedral; and Market Square, the largest Mexican market outside Mexico.The San Antonio Convention & Visitors Bureau is a City of San Antonio department whose mission is to promote and market the city as a premier visitor and meetings destination, while positively affecting the city's economy.
The San Antonio Convention & Visitors Bureau
|Also See:||Detroit Metro Convention & Visitors Bureau Unveils New Brand Identity: 'D. Cars, Culture, Gaming, Music, Sports / February 2007|
|Washington, DC Convention & Tourism Corp. Rebranding the City to Visitors with a New Logo / August 2007|
|Baltimore Area Convention and Visitors Association Finalizes Branding and Marketing Initiative; Get in on it / May 2006|
|The Branding Slogan Used by Richmond Metropolitan CVB Scrutinized for Effectiveness; Luring Visitors Was Once As Easy as Placing an Ad in Southern Living Magazine / January 2004|
|The Greater Minneapolis Convention & Visitors Association Changes Name toMeet Minneapolis™, Official Convention + Visitors Association / July 2006|
|Selling Downtown Kansas City to Tourists and Convention Industry is Building Steam; French Restaurants and Craps Table! / February 2005|
|San Francisco Convention & Visitors Bureau Rebrands itself 'Only in San Francisco.' New Theme Incorporated into Bureau’s Marketing Efforts / June 2004|