News for the Hospitality Executive
The School of Hotel and Tourism Management of The Hong
University Schedules the 2nd International Forum on China Hotel Brand
Management for Guangzhou, China, May 9-10, 2008
|14 February 2008 - The School of Hotel and Tourism
Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and the
School of Business of the Sun Yat-sen University will co-organize the 2nd
International Forum on China Hotel Brand Management in Guangzhou, China,
from 9 to 10 May 2008.
In response to the fast expanding opportunities in the hotel and tourism market in China, the Forum will provide an invaluable platform for industry practitioners, academics and government officials to discuss the development and management of hotel branding.
Prof. Kaye Chon, Chair Professor and Director of SHTM, said: “I am pleased to note that, due to our location and history, our School is uniquely positioned to play a leading role in facilitating the development of China’s hospitality industry. I am certain that the Forum will provide impetus to the further development and management of branding particularly for Chinese hotel chains. I also thank K.Wah Group for sponsoring this Forum for the second year.”
The Forum will be organized around, but not limited to, the following topics:
The First International Forum on China Hotel Brand Management was co-organized by SHTM and the Shenzhen Tourism College of Jinan University and China Tourist Hotels Association in 2007.
PolyU’s School of Hotel and Tourism Management is a leading provider of hospitality education in the Asia-Pacific Region. It is ranked fourth among the world’s top hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality & Tourism Research in 2005.
With 50 academic staff drawing from 18 countries, the School offers programmes at levels ranging from PhD to Higher Diploma. It was awarded the “2003 International Society of Travel and Tourism Educators Institutional Award” in recognition of its significant contribution to tourism education, and is the only training centre in the Education and Training Network in Asia recognized by the World Tourism Organization.
Miss Pauline Ngan
|Also See:||The Hong Kong Polytechnic University’s School of Hotel & Tourism Management Hosts Forum on China Hotel Brand Development / July 2007|
|PolyU Staged First Forum on China Hotel and Tourism Development in New York / May 2007|