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Jack Naderkhani, GM Raffles L�Ermitage Beverly Hills, Reveals His
Secret Weapons to Receiving Five Top 2008 Hotel Honors
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Beverly Hills, CA/ February 13, 2008 - The award season in the hospitality industry begins early and one hotel has already garnered five top awards for 2008.  Raffles L�Ermitage Beverly Hills, the hallmark of privacy and serenity in Los Angeles, has been honored with five distinctive awards:  Mobil Travel Guide/Five Stars; American Automobile Association Five Diamonds; Michelin Guide Los Angeles highest rating; Travel + Leisure magazine Top Hotels in the World; and Conde Nast Traveler�s coveted Gold List.

Raffles L�Ermitage General Manager, Jack Naderkhani, says there is no magic formula to perfection in the hospitality business, rather it is something you work at 24/7; however he does have a secret weapon - actually 200 secret weapons � the employees that make up the Raffles L�Ermitage team.

As GM of the property for more than 17 years�in one of the most competitive luxury cities in the world� he takes nothing for granted. Naderkhani likes to quote Al Pacino�s philosophy in the Oliver Stone classic football movie, Any Given Sunday:   �My job is to get all eleven players on the field to focus on the same thing, the goal line.�  In the hospitality world, the �goal line� is guest satisfaction and his hotel staff from the manager on duty to the sanitation staff, is entirely focused at all times on being active, proactive, and reactive to all guests on property.
 
When asked for an example, Naderkhani is quick to say it is not about specific acts but rather an inner feeling of pride and respect that is evident every day in every Raffles L�Ermitage employee.  The hotel boasts one of the highest employee to guest ratios in the industry.  �We want our guests to feel like residents in a fine home during their stay, not merely transient visitors.  We all strive to provide all the amenities and special personal touches of a luxury residence.�
 
Raffles L�Ermitage Beverly Hills is one of only five hotels in California � and thirty-one in the United States � in the elite 5/5 club:  Mobil Five Star and AAA Five Diamond Award members. 

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Contact:

Raffles L�Ermitage Beverly Hills
9291 Burton Way
Beverly Hills, CA 90210
http://beverlyhills.raffles.com/

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Also See: Thomas B. Meier Named Vice President, Operations for Raffles Hotels & Resorts / July 2007
Greenfield Property Holdings Ltd. Signs Raffles Hotels & Resorts to Operate a 100 room Resort on Tortola, British Virgin Islands / June 2007
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