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Arcadia Hotel & Management Rebranding 27 Mercure Hotels
in Germany to the Golden Tulip Hotels Brand
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Golden Tulip and Arcadia Hotels enter into long-term agreement turning
Golden Tulip Hotels, Inns & Resorts into one of the largest hotel chains
in Germany with over 46 hotels, 5548 rooms in more than 42 cities.

Lausanne (CH)/ Amsterdam (NL), 01 February 2008 – Golden Tulip Hospitality has announced the addition of 27 hotels under franchise agreements. The agreements enter into effect as per February 1st 2008.

The hotels, currently branded as Mercure Hotels will be reflagged into 9 Golden Tulips (four stars) and 18 Tulip Inns (three stars).

Both Mr. Hans Kennedie (Managing Director of Golden Tulip) and Dr. Reinhard Baumhögger (Managing Director & Owner of Arcadia) know each other for years and their discussions on becoming business partners took shape during 2007.

Golden Tulip is operating and franchising 19 hotels in Germany, whereas Arcadia operates 27 hotels across the country. The combined portfolio comprises now of 46 hotels.

Arcadia Hotel & Management is headquartered in Dortmund, whereas Golden Tulip’s area office is based in Düsseldorf.

Reinhard Baumhögger, Managing Director and owner of Arcadia comments: “After 12 years of fine co-operation with Accor, it was time to move the beacons and to look for another hotel brand, which moves with force in the markets. Golden Tulip with its strong Management has been adding a variety a great hotels in Germany and Europe in the last couple of years. Also the fact that the brands of Golden Tulip have been around for over 45 years and the strong reservation system platform, which they have created with Pegasus Solutions surely contributed to our choice to start the relation with Golden Tulip Hotels Inns & Resorts.”

Hans Kennedie, President & CEO of Golden Tulip Hospitality Group states: “I am delighted with the co-operation with Arcadia hotels in Germany. They are great hotels in good locations and very well managed. Dr. Baumhögger and his management team have built a great network of hotels over the past years and we are proud that they are now becoming Golden Tulip Hotels or Tulip Inns.”

“We will co-ordinate and integrate our commercial and operational initiatives in the next couple of months and the hotels will all be book-able on www.goldentulip.com as from the last week of January ‘08.”

“We believe the Golden Tulip brand name is going to be a good match for these hotels, bringing a unique combination of International Standards maintaining its local flavour." said Hans Kennedie. "The Golden Tulip philosophy is very service oriented making sure that all the guests are more than satisfied”.

About Golden Tulip Hospitality Group 

Golden Tulip Hospitality Group (www.goldentulip.com), with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 911 hotels, 81.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2007, Hotels Magazine has ranked this company the 18th largest hotel chain.

As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three, four and five star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.

Golden Tulip Hotels are four-star hotels with international standards of comfort, service and facilities. Each hotel offers you its own individual character, whilst reflecting the flavour of its location. All Golden Tulip hotels are situated in key locations, some in city centres or close to airports and major access routes, whilst others are located in business districts or close to local conference centres. A number of additional amenities, ranging from meeting rooms to recreational facilities, are offered at all Golden Tulip hotels.

Tulip Inns offer comfortable, three-star accommodation in convenient locations in city centres or close to major access routes. They provide well-maintained, functional accommodation and friendly service as well as exceptional value for money for business or pleasure.
In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit www.brancherestaurants.com)

Hotel Name, City and # Rooms

Golden Tulip Bad Salzuflen, Bad Salzuflen - 86 rooms
Golden Tulip Goldschmieding Castrop-Rauxel, Goldschmieding Castrop-Rauxel -85 rooms
Golden Tulip Duesseldorf Erkrath, Duesseldorf Erkrath - 85 rooms
Golden Tulip Grafenau, Grafenau - 147 rooms
Golden Tulip Schloss Neustadt Glewe, Schloss Neustadt Glewe - 40 rooms
Golden Tulip Suhl, Suhl - 133 rooms
Golden Tulip Trier, Trier - 105 rooms
Golden Tulip Wuppertal City, Wuppertal City - 130 rooms
Golden Tulip  Halm Konstanz, Halm Konstanz - 99 rooms

Tuip Inn  Guenzburg, Guenzburg - 100 rooms
Tulip Inn Bottrop, Bottrop - 104 rooms
Tulip Inn Amberg, Amberg - 110 rooms
Tulip Inn Berlin Frankfurter Tor, Berlin Frankfurter Tor - 120 rooms
Tulip Inn Bielefeld, Bielefeld - 150 rooms
Tulip Inn Coburg, Coburg - 123 rooms
Tulip Inn Dresden, Dresden - 132 rooms
Tulip Inn Flensburg, Flensburg - 95 rooms
Tulip Inn Hanau, Hanau - 145 rooms
Tulip Inn Hannover Messe, Hannover Messe - 120 rooms
Tulip Inn Heidelberg Schwetzingen, Heidelberg Schwetzingen - 116 rooms
Tulip Inn Landsberg, Landsberg - 103 rooms
Tulip Inn Leipzig, Leipzig - 122 rooms
Tulip Inn Limburg, Limburg - 99 rooms
Tulip Inn Neckarsulm, Neckarsulm - 96 rooms
Tulip Inn Stuttgart Gerlingen, Stuttgart Gerlingen - 94 rooms
Tulip Inn Braunschweig, Braunschweig - 177 rooms
Tulip Inn  Bad Oeynhausen, Bad Oeynhausen - 144 rooms
 

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Contact:

Golden Tulip Hospitality Group
Ms. Rocio Manzanares
Corporate Communication Manager
Stationsplein 26
3818 AK Amersfoort
The Netherlands
Tel: +31 33 2544 828
Fax: +31 33 2544 816
E-Mail: rocio.manzanares@goldentuliptop.com
Web: www.goldentulip.com
  
 

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Also See: Accor Acquires Control of 52 Dorint Hotels and Consolidates its Presence in Germany / January 2007
Accor Outlines New Business Model for its Hotels Division / October 2007
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