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Holiday Inn Express Upgrades Free Morning Breakfast, Adds Cheese Omelets,
Bacon, Sausage, and Biscuits with Sausage Gravy


ATLANTA (February 19, 2008) – Despite hectic schedules and tighter travel budgets, business travelers have declared breakfast a must when it comes to starting the day off right, but not for all the reasons you might think. According to a new survey conducted on behalf of Holiday Inn Express, business travelers are looking to get a lot more out of breakfast than just a tasty start to their day. 

The survey finds an astounding 70 percent of business travelers would rather conduct business during a sit-down breakfast as opposed to cocktails over dinner.  And, while 87 percent enjoy having a hot breakfast with their colleagues, 77 percent view breakfast with the boss as an innocent opportunity to get to know them better, not just a way to earn brownie points and get ahead professionally.
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Survey Says: Business Travelers Had a Mouth Full
to Say About Breakfast on  the Road:

The Best Things In Life are Free: Business travelers expect some freebies with every hotel stay, better known as the “Hotel Bill of Rights” – a list of things that should always be free with every hotel stay. Among business travelers, 84 percent said free Internet; 75 percent said free breakfast and 58 percent said a free newspaper by their doors – all items that Holiday Inn Express offers its guests.

Early Morning Delight: While many business travelers see breakfast as the perfect time to deal with their colleagues and clients, it seems that romance has worked its way onto the menu too. Nearly half of business travelers admit they’ve been picked up or hit on before noon. Of those business travelers who have made connections while working on the road, almost seven in ten (69 percent) have forged new friendships and 14 percent have formed romantic relationships.

For here or to go? What to eat isn’t the only choice business travelers have to make — it’s how they want to do their eating. Half say they prefer to start their morning with a sit-down breakfast, while 40 percent say they prefer a sit-down breakfast PLUS an on-the-go snack for later. To meet the needs of all guests, Holiday Inn Express now offers to-go bags as well as boxes designed specifically for the signature cinnamon roll.  

As evidenced by the survey, the business traveler’s desire to seek out smarter, cost-conscious ways to work and connect with others over breakfast continues to grow.  And to that end, Holiday Inn Express has upgraded its free Express Start® Breakfast Bar to include a more robust menu of hot foods conducive to the full, sit-down breakfast desired. 

The Express Start® Breakfast Bar now offers guests new hot items like cheese omelets, bacon, sausage, and biscuits with sausage gravy on a rotating basis, in addition to its existing guest favorites like the signature cinnamon roll and Smart Roast® coffee.  And in keeping with the brand’s desire to meet the taste and nutritional preferences for all guests, the breakfast bar will continue to offer lighter fare like fresh fruit, assorted yogurts, hardboiled eggs and a variety of breakfast breads.  For business travelers who don’t have time for a sit-down breakfast, the redesigned bar now even features branded to-go bags and single-serve cinnamon roll boxes.  

The Express Start® Breakfast Bar relaunch coincides with the brand’s newest series of TV commercials that began airing the week of Feb. 11. The new spots play off the idea of Holiday Inn Express offering the “hot” new bar in town.  The breakfast bar takes on a life of its own as the social scene for groups of business travelers who dine, flirt and socialize with colleagues in potentially awkward, yet humorous situations. The ads from Fallon Minneapolis have the unexpected, witty humor that is characteristic of the award winning Holiday Inn Express Stay Smart advertising campaign.  The new spots can be viewed at www.hiexpress.com, and will air on popular national cable networks like ESPN, The History Channel, Comedy Central, CNN and TNT.  The ads also will air on CBS during the NCAA Men's Basketball Tournament. 

The Express Start® Breakfast Bar is just one in a series of systemwide brand innovations from Holiday Inn Express designed to create meaningful and guest preferred upgrades to the stay experience.  In 2004, Holiday Inn Express launched the wildly successful Simply Smart™ Guest Bathroom that included the rollout of approximately 120,000 new showerheads and over a million towels. The $20 million-plus program includes a proprietary Stay Smart™ Kohler showerhead; upgraded 100 percent cotton terry towels; and a new line of bath products.   And in 2006, the brand launched Simply Smart ™ Bedding Collection, which is comprised of a soft top sheet, a medium-weight duvet blanket and soft 200 thread-count sheets. The duvet blanket is sandwiched between two top sheets for added plushness.  In addition, there are four pillows, available in two comfort levels: “Soft” and “Firm.” Together, all of these initiatives create a comfortable and smart environment for Holiday Inn Express guests to ensure a productive stay and the most value while traveling for business or leisure.

About Holiday Inn Express
Holiday Inn Express is the modern hotel for value-oriented travelers.  Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers.  Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed internet access, free local phone calls (US only) and the ability to earn Priority Club Rewards points that can be redeemed for great merchandise, airline miles or free stays in more than 3,800 hotels.  There are currently more than 1,700 Holiday Inn Express locations around the globe.  For more information about Holiday Inn Express or to book reservations, call 1-800-HOLIDAY or visit www.hiexpress.com. 

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Contact:

Brad Minor 
Holiday Inn Express
brad.minor@ihg.com
(770) 604-5271
 

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Also See: Holiday Inn Express Overhauls Breakfast Bar at 1,200 Properties; Features Proprietary Cinnamon Roll and Arabica Coffee / March 2003
Hotel Bed Wars Giving Way to the Breakfast War; Doughnuts, Coffee a Thing of the Past / November 2007
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