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Enchantment Group Building a 30 Room Resort & Spa Along
with 25 Condominiums in Punta Mita, Mexico
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SEDONA, Ariz. (February 14, 2008) – Enchantment Group, a spa and resort development and management company, announced that they will open a 30 guest room destination spa, along with 25 residential condominiums, in Punta Mita, Mexico, 45 minutes north of Puerto Vallarta.  Scheduled for a 2010 opening, Mii amo Punta Mita will be the first destination spa in the master-planned resort community that occupies a 1,500-acre natural peninsula on Mexico’s Pacific Coast. The project will be the fourth property – and the first outside the United States -- to be owned and managed by the Enchantment Group.
 
The destination spa will build upon the traditions – acclaimed in the industry for leadership and overall excellence – established at the company’s Mii amo spa in Sedona, Arizona.  Mii amo will complement Punta Mita’s existing amenities – including a signature Jack Nicklaus golf course, Residents’ Beach Club, Four Seasons Resort and private home developments – elevating the luxury experience for homeowners and guests.  A second Jack Nicklaus course and St. Regis Resort & Residences are scheduled to open mid 2008.  In addition, Punta Mita’s unique location provides access to a wide range of experiences – from exploring the ecological preserve of the Marietta Islands and indigenous Huichol culture, to surfing off one of Punta Mita’s great break points. 
 
“We have been looking for a singular oceanfront location to complement our destination spa in the red rock canyon of Sedona, and we believe Punta Mita’s white sand beaches and hillside location overlooking the Pacific will appeal to our guests who seek a world class spa experience in an awe-inspiring environment of natural beauty,” said Mark Grenoble, president of Enchantment Group.  “For homeowners looking for a vacation home with the services of a spa, the location offers unparalleled luxury with spa services provided by one of the industry’s recognized leaders.”
 
“We’re so very pleased to welcome Mii amo and its unrivaled destination spa experience to Punta Mita,” said Andres Rossetto, managing director of resort and development for Punta Mita and DINE. “As we continue our plan for smart growth, we’re committed to adding only those properties and amenities that complement each other and the Punta Mita lifestyle.  Our partnership with Mii amo underscores our pledge to sustain the enduring value and appeal for homeowners, guests and shareholders alike in one of Mexico’s most distinguished private resort locales.”
 
In line with the company’s philosophy to create unique destination spas in stunning natural settings, Gluckman Mayner Architects has been retained. Known for the design of museums, the firm designed the first Mii amo, a destination spa at Enchantment Resort in Sedona, Arizona. Gluckman Mayner’s other credits include the Georgia O’Keeffe Museum in Santa Fe, NM, The Andy Warhol Museum in Pittsburgh, PA, and Museo Picasso Malaga, in Spain.

“We have been planning a selective expansion of the Mii amo brand and are delighted this Punta Mita project will let us bring this plan to fruition,” said Grenoble, who added that additional locations, inside and outside the United States, are currently under close review by Enchantment Group senior management.
 
About Enchantment Group
 
Enchantment Group was renamed in 2007 to reflect the company’s focus on providing proven experience in developing and managing all aspects of spa-oriented resorts and communities. Based in Sedona, Arizona, Enchantment Group provides highly personalized branded or customized spa and resort development and management services in ways that maximize performance and return on investment. Award-winning properties managed by Enchantment Group include Arizona’s Enchantment Resort; Mii amo, a destination spa at Enchantment, named “world’s best destination spa” in 2007 by Travel + Leisure readers, and Tides Inn in Virginia. The firm’s exclusive branding options include Mii amo, for all-inclusive destination spas in stunning natural settings, and Journey Spa, for urban hotels, independent resort spas and residential resort communities. For more information, visit www.enchantmentgroup.com.
 
About Punta Mita, Mexico

Punta Mita is an innovative resort and residential community covering more than 1,500 acres on a spear-shaped peninsula surrounded on three sides by white sand beaches, Pacific Ocean waters and lush tropical flora.  It is currently home to Four Seasons Resort Punta Mita, various residential homes and the Jack Nicklaus Signature Golf Course at Punta Mita, ranked World’s Best Golf Resort by readers of Condè Nast Traveler 2006 and one of the best golf courses by Travel + Leisure Golf in 2006.  The master plan of Punta Mita includes several luxury developments in the works, including the St. Regis Resort & Residences (mid 2008) with a second Jack Nicklaus Signature golf course, and a variety of exclusive residential offerings and estate lots to complete this very privileged resort community. For more information, visit www.puntamita.com.mx 
 
DINE, Mexico’s premier real estate development company, is the owner and developer of Punta Mita. DINE’s real estate portfolio includes commercial, residential and master planned communities throughout Mexico. DINE was founded in 1978 to serve the specific needs of the highest income sectors in Mexico, establishing unprecedented design quality in residential, commercial, leisure and corporate real estate development. 

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Contact:

Gudrun Ernstberger 
Marketing Coordinator 
Enchantment Resort and Mii amo Spa 
525 Boynton Canyon Road 
Sedona, AZ 86336 
928-204-6016 direct 
 

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Also See: Strategic Hotels & Resorts Acquires 57 Acres of Oceanfront Land in Punta Mita, Mexico for an As-yet-unnamed Mixed-use Resort Development / December 2007
St. Regis Hotels & Resorts Breaks Ground on Luxury Property in Punta Mita; St. Regis Resort, Punta Mita Will Have 120 guest rooms and 65 villas for Fractional and Whole Ownership / May 2006
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