News for the Hospitality Executive |
Davidson Hotel Company Selectively Expanding Collection
of Five University-Related Properties
.
MEMPHIS, Tenn., February 4, 2008�Davidson Hotel Company
(DHC), one of the nation�s largest hotel management companies, today announced
that it plans to significantly step up its efforts in the university hotel
management segment, with a goal of doubling its existing collection of
five university-related hotels within the next two to three years.
�Our expertise with university markets and the lack of noticeable industry focus on this unique niche makes it a logical and attractive expansion vehicle for us,� said John Belden, Davidson�s president and chief executive officer. �We have a strong, proven track record of improving profitability for these special-market hotels. College towns tend to be very stable, predictable markets that attract a combination of meeting, business and leisure guests, each requiring highly targeted marketing and service programs. We have in-depth expertise in optimizing revenues while holding down costs. �Davidson is an active participant in the university communities in which we operate,� he added. �We have developed strong training programs and regularly recruit students from the campuses we serve. We currently are in the process of acquiring another prominent hotel and conference center at a major university in the Midwest and will continue to aggressively seek out additional opportunities in the segment.� The company�s five university-related hotels are located either on or adjacent to university campuses and/or depend heavily on university-related demand. In large part, the properties cater to the university�s academic and athletic departments, administration, alumni groups and student families. Of the company�s 31 managed hotels aggregating approximately 9,100 rooms, university-related properties account for nearly 20 percent of the portfolio. The five properties are:
�We understand not only the economic importance of a successfully run university hotel, but also the quality levels that students, administration and alumni can be proud of,� Belden added. �The care and treatment necessary for alumni, boosters and potential academic and athletic recruits also are critical components that Davidson provides its university hotel guests.� About Davidson Hotel Company
|
Contact:
Cyndi Carl
|
|