News for the Hospitality Executive
UK's Travelodge Issues Guides to Hotels on How to Handle
Sleepwalkers; Preserving Sleepwalker's Dignity
|25th Oct 2007 - Men sleepwalking in the buff is on the
rise according to a new report released today by Travelodge. Results from
the company's annual 'sleepwalker audit', has reported a seven fold increase
in sleepwalking customers, compared to 2006.
An astounding 95% of the hotel chain's sleepwalkers have been naked men. These night time sleeping wanderers were found in Travelodge reception areas across the UK, requesting the following information:
To further the budget chain's analysis of sleepwalking, Travelodge also conducted an independent sleepwalking study amongst 3000 British adults. Research revealed that three million Brits were now sleepwalking on more than one occasion each week - that's a six fold rise on last year.
The top five sleepwalking activities reported by Brits were:
Leigh McCarron, Travelodge's Sleep Director said: "Sleepwalking is on the rise throughout the UK. We have seen an increased number of cases over the years so it is important that our staff know how to help sleepwalkers when it arises."
Further findings from the study revealed the top five causes for sleepwalking are:
"Part of the brain switches into auto pilot and can manage well-learned movements such as walking, bending or sitting despite other parts being in a deep sleep. Sleepwalkers will awake quite unable to recall any of their actions and can be quite distressing. Other forms of 'sleepwalking' involve acting out dreams."
The sleepwalking study also found that 11% of respondents have injured themselves whilst sleep walking. The top three injuries were bruising (55%), a cut or graze (20%) and breaking a bone (11%).
Listed below are the top ten UK cities which have the highest population of sleepwalkers:
Annually 6.5 million people stay with Travelodge
The independent sleepwalking study was conducted amongst 3000 British adults by OnePoll in July 2007
In 2006, the Travelodge sleepwalking study identified that 1.2 million Brits admitted to sleepwalking between once and twice a month and half a million Brits admitted to sleepwalking several times a week
Statistics based on number of UK adults 46, 613, 000 according to ONS
British men = 22,491,300
Travelodge PR Department
|Also See:||Travelodge Offering up to £150,000 (US$ 305,000) to Any Individual that Finds a New Location or Existing Building in the UK that Results in a New Travelodge Hotel Opening / October 2007|
|UK's Travelodge Removes Adult TV From its 20,000 In Room Television Sets / July 2007|
|As Head of UK's Travelodge Chain, Grant Hearn is Fond of the No-frills Approach; All Rooms Are all the Same Once the Lights Are Off / September 2006|