News for the Hospitality Executive
The Occupancy Rate at Philadelphia Center City Hotels
Summer 2007 was 82%, up 5% from Last Summer
|PHILADELPHIA, Oct. 23, 2007 - The Philadelphia region experienced
one of its strongest summers to date in 2007, according to officials at
the Greater Philadelphia Tourism Marketing Corporation (GPTMC), the Philadelphia
Convention and Visitors Bureau (PCVB) and the Greater Philadelphia Hotel
Association (GPHA). The region was in high demand this summer—June, July
and August—for three reasons: there was plenty to do here, travelers chose
Philadelphia over other destinations for fun and for conventions and Philadelphia
hotel prices are the best value among East Coast cities.
Heads In Beds:
The Greater Philadelphia Hotel Association is reporting a strong June, July and August for hotels in Center City and throughout the region.
According to the latest report by PKF Consulting:
According to the Greater Philadelphia Tourism Marketing Corporation (GPTMC), leisure travelers account for 75% of all visitors to the region. Since 1997, the Philadelphia region has experienced a 63% increase in overnight leisure tourism. Those who visited for fun this summer had plenty to see and do. Summer highlights:
According to the Philadelphia Convention & Visitors Bureau (PCVB), meetings and conventions account for 40% of the total hotel rooms used in Philadelphia each year, and this summer was no exception. The PCVB continued to attract international and group travel market visitors thanks in part to new marketing programs and outreach into new markets such as Asia. Meeting and convention, international and group traveler highlights include:
Visitors to the region had hundreds of options for tours, sightseeing, dining, nightlife, museums, attractions and blockbuster exhibitions, including the Tutankhamun and the Golden Age of the Pharaohs exhibition at The Franklin Institute; Wicked, the blockbuster Broadway musical at the Academy of Music; the newly restored Franklin Square in Historic Philadelphia; the Liberty Bell Center, which experienced a 16% average increase in visitation during May, June and July, compared to the same time last year; and Valley Forge National Historical Park, where visitation increased by 22% this summer. For more about the region’s top attractions, visit gophila.com.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality. For more information about travel to Philadelphia, visit http://www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.
The Philadelphia Convention & Visitors Bureau (PCVB), http://www.PhiladelphiaUSA.travel, a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia, and the primary sales and marketing agency for the Pennsylvania Convention Center. The PCVB competes with its counterparts worldwide for convention and tourism business. The organization has departments dedicated to the multicultural, sports, and life sciences markets.
|Also See:||Philadelphia Hotel Occupancy Hits New Milestones Prompting Center City Hotels to Invest $160 Million Upgrades, Renovations / April 2007|