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Kerry Hotels Comes of Age
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“The Next Generation” in Boutique Hotel Sales
and Marketing Has New Name and Image

BEVERLY HILLS, CA (October 29, 2007) – After 15 years of successful operations, Kerry Hotels, a globally renowned boutique hotel sales and marketing company, announced its new company name and brand image Tuesday evening at the 11th Annual Kerry Hotels Los Angeles Trade Show.  The newly formed K HOTELS is the result of a recent merger between Kerry Hotels and the specialty global boutique hotel management, development and hospitality consulting resource company, Palmer Hospitality Group.  The experienced team has over 100 years of collective travel and hospitality experience and will be able to further extend the K HOTELS stylish collection of boutique hotels in domestic and international markets.  K HOTELS will also provide additional innovative sales, marketing, technology and consulting services and solutions to member hotels, travel industry professionals and consumers worldwide. 
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Daniel Howery, COO Palmer Hospitality Group, Kerry Flowers, Founder K Hotels, and Michael C. Palmer, Managing Director Palmer Hospitality Group at the company’s Los Angeles Trade Show.
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Founded in 1991 by boutique hotel industry veteran, Kerry Flowers, the company has grown rapidly over the years leading to this significant reinvention. Mr. Flowers announced Tuesday, “The re-branding of Kerry Hotels into K HOTELS is an exciting and important milestone for our company and everyone that we do business with.  Our philosophy has always been clear since “day one” -- to be the most respected, trusted, tech-savvy, and relationship-based full-service travel sales and marketing company exclusively representing independent hotels.  Now, as K Hotels, we are able to do it more effectively by adding services and value to our membership, our travel partners and to the global consumer.” 

K HOTELS offers four distinct collections:  K Classic, K Design, K Resort, and K Luxury. With a membership of over 50 independently owned 3-, 4-, and 5-star independent properties globally, K Hotels has an aggressive plan to continue to expand its progressive membership and hospitality services in the top urban and leisure travel destinations, worldwide.  The company’s KH GDS Code is one of the industry’s first and longest running GDS code to exclusively serve lifestyle boutique hotels. 

About K Hotels

K Hotels, formerly Kerry Hotels, is the modern source for independent lifestyle boutique hotels in North America and Europe that travelers and travel planners have relied upon for over fifteen years.  To member hotels, K Hotels provides full service sales and marketing resources and access to loyal lifestyle travelers in major markets such as New York, Chicago, Los Angeles, Miami, Jakarta and London.  K Hotels blends the capabilities of a global hotel company with the needs of independent hotel operators.  Headquartered in Beverly Hills, K Hotels features more business and leisure lifestyle boutique hotels in North America than most of its competitors.  For more information, call 310-270-4833 or visit www.k-hotels.com

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Contact:

Charlotte Novom/Allison Perkins
Novom Marketing, Inc. 
cnovom@novom.com/aperkins@novom.com
(323) 882-8333

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