News for the Hospitality Executive
IHG Signs 80 New Hotel Deals During the Past One Year
Period in Asia Pacific
Doubles Staff in Corporate Offices Located in Shanghai, Sydney,
Singapore, New Delhi and Tokyo
|Singapore, 11 October 2007 – IHG’s (InterContinental Hotels
Group’s) portfolio of hotel brands has been growing at record pace across
Asia Pacific during the past year, accompanied by an equally strong growth
in the group’s regional support infrastructure. All four of the IHG brands
currently present in this part of the world – InterContinental, Crowne
Plaza, Holiday Inn and Holiday Inn Express – continue to outperform. The
current growth momentum is especially strong in the key markets of the
People’s Republic of China (PRC), Japan and India. Some of the brands within
the IHG portfolio are also set to appear for the first time in strategic
new locations such as Ho Chi Minh City, Hanoi, Maldives, Bangalore, Melbourne
The group has a development pipeline of more than 120 hotels and 40,000 rooms across Asia Pacific. Over 80 hotels have been signed over the past one year period – an average of one signing every five days. More than two thirds of these signings are for new-build hotels with the rest being conversions of existing properties. Close to 70% of the hotels will be located in the PRC, Japan and India, in line with IHG’s global strategy of building the hotel industry’s strongest operating system, focused on the biggest markets and segments where scale really counts.
IHG has also been growing its support capability in key regional locations.
Commented Tony South, acting chief executive of IHG Asia Pacific, “As we
continue to grow our network of hotels across the region, we need to put
equal emphasis on ensuring the long-term success of the hotels, which in
turn ensures better returns for our owners. As a result, we have doubled
the number of employees based in our corporate offices in Shanghai, Sydney,
Singapore, New Delhi and Tokyo during the past two years. This includes
beefing up critical functions such as talent development, hotel openings,
design and engineering, brand management, sales and revenue management.”
In another industry first, Crowne Plaza Hotels & Resorts, the group’s upscale brand for meetings and interactions, recently introduced a unique accreditation programme for its meeting directors, in partnership with Cornell-Nanyang Institute of Hospitality Management. This programme sets a new benchmark for meeting services providers and provides enhanced career development opportunities for Crowne Plaza employees.
At the same time, IHG has invested heavily in research aimed at garnering customer insight to help take their brands in the right direction. The company conducted one of the largest ever hotel research studies, talking to 15,000 consumers across the globe. The insight gained is now being used to help differentiate the company’s brands through innovation, communication and an improved booking experience.
IHG’s Priority Club Rewards (PCR), the biggest hotel loyalty programme in the world with 33 million members, has been growing particularly well in Asia Pacific. The number of regional PCR members has tripled to about three million over the last 3 years, averaging growth of about 39% annually.
Globally, IHG is opening one hotel a day around the world and signing
two hotels a day. The company now has a total of more than 1,400 hotels
(over 188,000 rooms) in the development pipeline and expects to exceed
its target of 50,000-60,000 net and organic room additions by the end of
InterContinental Hotels & Resorts
|Also See:||Patrick Imbardelli Resigns Abruptly from his Position as Chief Executive, Asia Pacific Region for InterContinental Hotels Group; Academic Qualifications Do Not Hold Up Under Scrutiny / June 2007|
|InterContinental Hotels Appoints Peter Gowers Chief Executive, Asia Pacific and Kirk Kinsell to President, Europe, Middle East & Africa / July 2007|