Hotel Online  Special Report



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Diamond Resorts International® Joins the ICE Portal Network; ICE Produces
& Distributes Rich Content for Diamond Resorts International

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HOLLYWOOD, FL and LAS VEGAS, NV – October 22, 2007 -- Diamond Resorts International® has chosen ICE Portal, the industry leader in visual content production and distribution, to create and distribute rich media for North American resorts.  The filming for the Diamond Resorts International destinations will be produced using ICE’s latest photo technology and will be distributed to their network of over 30,000 travel sites. New virtual tours will be showcased via ICE Portal’s new hi-resolution super-sized virtual tours show in customized digital brochures.

Diamond Resorts International’s decision to select ICE Portal as their content management and distribution partner is consistent with the choice made by other major hotel brands, including Sheraton, Sandals, Ocean Properties, World Hotels, and the Interstate Hotels. With more and more travelers choosing to research and book trips online, the need to display rich content on as many major travel sites and search engines as possible is clearly evident. 
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Three-Bedroom Suite
Sunterra’s Sedona Summit Resort
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Stephen J. Cloobeck, Chairman and CEO of Diamond Resorts Internatinal, speaks positively about the partnership with ICE. “We’ve selected ICE because of their ability to showcase our resorts with great visuals and because of the valuable exposure that ICE Portal can provide for our resorts through their distribution network.” 

In addition to receiving unparalleled production and distribution services, Diamond Resorts International will also have access to ICE’s intuitive and user-friendly Content Management System (CMS).  ICE’s CMS system allows hotels to easily view and manage their content and obtain reports on content distribution.  Hotel representatives using ICE’s CMS system will also be able to update photos, have their property indexed by Google, turn seasonal images on and off, and rearrange the order that their content appears on the digital brochure.
Hoteliers that choose ICE Portal for their rich content production also get a custom-branded digital brochure of their property that can be created using photos, virtual tours, web shows, and information. This digital brochure is then made available to thousands of third-party travel websites, including Orbitz, Travelocity, Priceline, and Google.  Properties with updated virtual tours also have the option of appearing on Expedia.

ICE Portal’s President Henry Woodman notes, “ICE is a one-stop shop for hotels to enhance their visibility online and dramatically improve their look-to-book ratios. The fact that they can customize and manage their content in multiple languages is an added bonus.” 

About ICE

ICE Portal is the industry leader in the production, management, and distribution of rich visual content. With a global e-marketing network, ICE Portal technology helps travel suppliers, like hotel chains, tourism boards, and cruise lines, manage and deliver rich visual content to 1,000s of distributors, like Orbitz, Expedia, and Travelocity. The company either produces or acquires visual media from hotels or other travel suppliers, and then formats, sizes, brands, and delivers this content to travel sites and tour operators. In total, ICE Portal’s content can be seen globally on over 30,000 travel-related websites and can be displayed in seven different languages.  For more information, please visit ICE Portal online at http://www.iceportal.com or call 1-954-893-6778 in Hollywood, FL USA.

About Diamond Resorts International®

Diamond Resorts International is one of the world's largest vacation ownership companies with nearly 100 branded or affiliated resorts in key vacation destinations throughout North America, the Caribbean and Europe. With more than 24,000 guest beds and 5,000 team members worldwide, Diamond Resorts International provides owner members with THE ClubSM, a flexible points-based internal exchange system designed to provide members with the greatest variety of vacation choices including resort stays and a range of vacation benefits enabling each member to enjoy a lifetime of vacations in unique destinations around the world. 

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Contact:

Marizel De La Torre
ICE Portal
press@iceportal.com
(954) 893-6778
 

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Also See: Video and Distribution Leaders Partner to Bring Internet Video to Travel and Hospitality Industry / October 2007
ICE Portal Introduces New Multilingual Digital Brochures; Now Hotels Will Have Auto Translations for Eight Different Languages / September 2007
ICE Portal Now Features a “Supersize” Option for their Virtual Tours and Videos / August 2007
Essential Guide for Travel Suppliers … ICE’s Henry Woodman Publishes “How to Sell Travel on the Internet” / August  2007
Ocean Properties Selects ICE Portal to Produce and Deliver Internet Content / July 2007
Leonardo and ICE Expand Products to Satisfy Growing Demand for Online Rich Media Content / May 2006
Visual Marketing Turning Heads, Filling Beds; ICE Portal Says Hotels Which Audit Online Hotel Images to Accurately Represent their Facilities and Features Are the Ones Getting the Best Bookings / April 2006
WORLDHOTELS Selects ICE Portal for E-Marketing & Distribution / February 2006
Top 5 New Years Resolutions For Marketing My Hotel; Leading travel content-management and -distribution companies Leonardo and  ICE Portal advise on  making the Internet your best marketing tool in 2006 / January 2006
Cultuzz Chooses ICE Portal to Deliver Media Content for eBay Auctions / December 2005
New Strategic Alliance for ICE Portal / Prelude to Global E-marketing Network / November 2005
Starwood Selects ICE Portal To Deliver Internet Content / November 2005
Major Travel Industry Alliance …New Leonardo/ICE Portal Partnership Manages Rich Media Content for Over 25,000 Hotels with Distribution to 20,000+ Travel Channels! / October 2005

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