CHICAGO (Nov. 2, 2007) � TravelCLICK's quarterly eMonitor results indicate
continued steady health for the hotel industry based on electronic distribution
performance for the second quarter of 2007.
Key indicators of growth compared to the second quarter of 2006 are:
-
Worldwide electronic hotel revenue from the Global Distribution Systems
(GDS) and key Internet sites increased 14.6 percent
-
Number of room nights booked via electronic channels increased 4.4 percent
-
Average Daily Rate (ADR) increased by 9.8 percent.
Observations for the market based on this latest data include:
-
Hotel bookings through electronic channels are on pace to surpass TravelCLICK�s
projection of 120 million room nights this year.
-
Electronic bookings and ADR continue strong year-over-year growth in nearly
every segment and top destination market.
-
Luxury hotel room nights reserved through travel agents increased 10.8
percent and surpassed $384 per night in ADR.
-
Travelers continue to book short trips. The average length of stay for
the second quarter 2007 was 2.09 nights, similar to last year�s 2.08 nights.
�While travel agent and Internet generated bookings continue to grow, it�s
the luxury segment that is the top performer,� said John Hach, Vice President
of eMarketing Products at TravelCLICK. �Luxury experienced double digit
growth in both room nights booked and average daily rate�approaching the
$400 per night benchmark. We expect this trend to continue throughout 2007.�
eMonitor results are compiled from TravelCLICK�s comprehensive proprietary
database, which is the exclusive source of hotel industry electronic distribution
data from the Amadeus, Galileo, Sabre and Worldspan GDS. The database of
electronic distribution performance provides a comprehensive foundation
for data analysis and trend forecasting that is used by the global hospitality
industry in the development of integrated distribution strategy.
Travel Agent Component
Travel agents continue to be a key source of higher rate business for
hotels: The average rate for room nights booked through travel agents for
the second quarter of 2007 was 45 percent higher than the average rate
for room nights booked via the Internet for the same period.
Travel agent bookings represented 78.4 percent of total room nights.
The travel agent component of GDS bookings showed a 10.1 percent increase
in ADR and a 15.3 percent increase in revenue versus the second quarter
of 2006.
Internet Component
Internet room nights, sourced from consumer online transactions on third-party
websites powered by the GDS and Online Distribution Database (ODD), showed
a gain of 3.5 percent compared to the second quarter of 2006. ADR was up
7.7 percent for Internet bookings, and revenue was up 11.5 percent compared
to the same period last year.
Second Quarter 2007 �
Consumer Internet represented 20.3 percent of the total GDS/ODD ecommerce,
up from 16.8 percent last year.
.
|
Room Nights
|
% Change
|
ADR
|
% Change
|
Travel Agent (GDS) Component |
28,046,857
|
4.7%
|
$167.89
|
10.1%
|
Consumer Internet Component |
7,715,148
|
3.5%
|
$115.81
|
7.7%
|
Total GDS and ODD Hotel eCommerce |
35,762,005
|
4.4%
|
$156.65
|
9.8%
|
.
GDS Performance by Market Segment
Results for the second quarter of 2007 by market segment are shown below
for GDS bookings only. All market segments show increases in room nights
and ADR compared to the second quarter of 2006.
Second Quarter 2007
All segments show strong growth in ADR, with the luxury segment increasing
from 8.8 percent last year to 10.2 percent in the second quarter of 2007.
Market Segment |
Room Nights
|
% Change
|
ADR
|
% Change
|
Luxury |
1,050,462
|
10.8%
|
$384.05
|
10.2%
|
Upscale |
10,786,909
|
4.5%
|
$199.50
|
9.5%
|
Mid-Scale |
12,532,566
|
3.0%
|
$129.85
|
9.7%
|
Economy |
2,551,872
|
1.7%
|
$86.04
|
6.0%
|
.
Top Destination Markets
In the second quarter of 2007, London was the top destination market,
with double-digit growth.
The top 10 worldwide destination markets in room nights for GDS and
ODD-powered third-party websites, in order, were:
Second Quarter 2007
Top Destination
Markets |
Room Nights
|
% Change
|
ADR
|
% Change
|
London |
2,167,862
|
16.6%
|
$193.71
|
14.1%
|
New York |
1,622,685
|
6.0%
|
$277.93
|
11.0%
|
Los Angeles |
1,194,078
|
0.4%
|
$157.29
|
8.5%
|
San Francisco
/ Oakland / San Jose |
1,090,999
|
4.3%
|
$160.16
|
8.8%
|
Washington/Baltimore |
1,078,023
|
0.6%
|
$186.44
|
4.6%
|
Chicago |
907,056
|
-1.3%
|
$165.76
|
7.6%
|
Dallas |
656,429
|
0.7%
|
$124.35
|
9.1%
|
Atlanta |
598,064
|
1.4%
|
$125.03
|
6.6%
|
Boston |
557,973
|
1.9%
|
$175.85
|
5.5%
|
Houston |
525,280
|
5.0%
|
$134.58
|
10.6%
|
.
For more data on worldwide electronic bookings trends, visit the Information
Center of the TravelCLICK website at www.travelclick.net/information-center/
.
Some historical calculations may have been adjusted based on the
most recent data.
About TravelCLICK
TravelCLICK (www.travelclick.net)
is the leading provider of emarketing solutions that help hotels sell rooms
smarter and drive long-term profitability. TravelCLICK helps hotels maximize
asset ROI by combining innovative market analysis and proven industry best
practices with advanced technology to develop and implement high-return
strategies. The company offers a full set of solutions, including reservations
and distribution management, market intelligence-based decision support
and marketing services. Serving the hospitality industry since 1996 and
headquartered in the Chicago area, TravelCLICK has more than 12,000 customers
in 140 countries. |