Hotel Online  Special Report
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 Sandman Hotels Selects SynXis and RedX Distribution Management System
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Canadian Hotel Group to market their 35 properties to all channels via RedX 
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SOUTHLAKE, Texas, 13 November 2007 – SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today that Sandman Hotels, Canada’s fastest-growing, privately-owned hospitality company with over 35 properties, has selected SynXis as its distribution marketing partner and is using the RedX® Distribution Management System as its single distribution platform.  Sandman Hotels now connects to all distribution channels using RedX including Global Distribution Systems (GDS), third party travel sites.  Sandman Hotels will also use the RedX Booking Engine with multiple property search features to power its own website (www.sandmanhotels.com).  Sandman Hotels will continue to be represented on the GDSs under the PS chain code and selected SynXis, in part because of their success switching and managing medium-sized chains.  The SynXis team has implemented and now manages over 30 private label chain codes and recent switches have experienced increases in booking volumes between 11% and 23% in the first six months after the switch to RedX.

Sandman Hotels also cites the RedX technology and the ease with which it will enable the property managers to implement revenue management strategies and ultimately increase profitability, as contributing to its decision to switch to SynXis.  RedX’s many revenue management features give managers the flexibility to apply their own set of principles to their distribution strategies including:  full channel management, best available rate, rate tiers, hurdle rates, rate calendars and even dynamic pricing.

Sandman has just launched a new upscale brand of hotels, Sandman Signature Hotels and Resorts, which will also use RedX.  “In addition to being impressed with the SynXis technology and how our properties can benefit from its use, we were also looking for a partner that could help us gain the exposure we needed while launching our new premier brand,” said Salim Kassam, vice president of marketing for Sandman Hotels.  “SynXis has a great track record especially when it comes to the 4 to 5 star chains and we are looking forward to a successful partnership.”

“Sandman Hotels is an important win for SynXis.  They represent a growing trend of hotel companies that are using distribution technology, like RedX, to support their revenue management goals.  This approach makes a lot of sense since a CRS can take into account all channels,” said David Meltzer, vice president of sales for SynXis. “Our technology combined with our expertise in maximizing revenue through all channels puts SynXis in an excellent position to improve our customers’ bottom line.” 

SynXis products and services connect hotels with their guest through all channels including travel agents, online travel sites, reservation call centers and hotels’ proprietary websites.  RedX, at the solution’s core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently.  It provides connectivity to the GDSs, third party travel site and directly to a hotel guest via the website booking engine.  This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after extensive market research, customer feedback and usability testing.  SynXis also provides services such as Revenue Management consulting, GDS and Travel Agent Marketing and award-winning Internet Marketing programs to complement a hotel’s existing distribution and marketing strategy.

About SynXis® 

SynXis, a Sabre Holdings company, provides distribution marketing services and technology for hotels around the world.  SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel’s own website. RedX®, at the solution’s core, is a web-based distribution management system that enables property managers to distribute inventory across all channels easily and efficiently. The SynXis integration products such as RedX Channel ConnectSM, which connects properties directly to the leading online travel sites, like Travelocity, help improve operational efficiencies by eliminating the need to manage separate extranets and letting properties better differentiate themselves to the online consumer.  RedX Property ConnectSM enables a best-of-breed solution for properties so each hotel can choose the systems that best meet their needs and SynXis ensures interoperability with integration expertise.  SynXis operates full-service global call centers offering private label reservation services.   SynXis is the technology source for thousands of properties around the world including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

SynXis
Carol Levitt
(301) 960-4428
Carol.levitt@synxis.com

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Also See New European Hotel Brand, citizenM, Launches with Integrated Online Campaign Powered by Web 2.0 and Achieves Immediate Results; Award-winning E-site Marketing partners with Dutch hotel group and creates an innovative Internet Marketing campaign yielding a high ROI / November 2007
India's Freshest Hotel Group Smells Success with SynXis; Lemon Tree Hotels to use the RedX Distribution Management System to Fuel Expansion Plans / October 2007
Mövenpick Hotels & Resorts Switches to SynXis for its Single Distribution Source; International chain will use SynXis Worldwide Call Centers for Private Label Reservation Services / October 2007
Website Form and Function: It Is Possible to Achieve Both; E-site Marketing, winners of Nine Web Awards, also delivers impressive results / October 2007
NYLO Hotels Chooses SynXis to Launch the Brand; Properties will use RedX® to manage all distribution channels / September 2007
SynXis Appoints 20-Year Industry Veteran as Vice President of Accounts and Revenue Management; Trevor Stuart-Hill, a former Destination Hotels & Resorts VP, brings expertise to SynXis's rapidly expanding customer base / August 2007
Kor Hotel Group Selects SynXis and the RedX® Distribution Management System; Acclaimed Hotel Collection to be marketed to all channels via RedX and under the YX Chain code / August 2007
SynXis Expands Presence in Asia-Pacific; Opens Singapore and Hong Kong offices to support global growth / June 2007
ResortQuest Hawaii Chooses SynXis as their Single Distribution Source; SynXis North American Call Center gears up for 150,000 calls annually / June 2007
SynXis Announces Technology Partner Program to Simplify Customers Best of Breed Systems Integration / June 2007
LodgeWorks, L.P.Chooses SynXis as Their Distribution Partner; Management company to fuel expansion using RedX® as their single image of inventory / June 2007
Sabre Holdings Acquires E-site Marketing to Build on Comprehensive Hospitality Offerings; Award winning internet marketing company to complement SynXis RedX distribution management system / June 2007
Ringhotels Experiences Consistent Growth with SynXis and Renews Long Standing Relationship; German Hotel Chain migrates 135 properties to RedX® and Benefits from International Features / May 2007
Phoenix Inn Suites Chooses SynXis as the Answer to their Distribution Needs; Regional Chain to Manage all Distribution Channels through the RedX® Distribution Management System / May 2007
SynXis Adds Travelocity® to their Growing List of Channel ConnectSM Sites; Direct connection enables properties to manage all Travelocity rates and inventory directly in RedX / May 2007
All SynXis Properties to Upgrade to the RedX Distribution Management System by July 31st; Thousands of properties will benefit from the millions of dollars invested in RedX / May 2007
Ameritel Inns Chooses SynXis; Properties will use RedX® to manage all distribution channels / May 2007
SynXis Provides Dynamic Pricing by Integrating with IDeaS V5i™ Revenue Management Solution; RedX® Property Connect enables hotels to set Best Available Rate using arrival date and length of stay from IDeaS V5i™ / April 2007
SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007
SynXis Expands Relationship with Coastal Hotel Group to Include Call Center Services and Conversion Rates Are On the Rise; Coastal's Inns of Monterey also add RedX™ Property ConnectSM for 2-way PMS Interface with HIS Epitome / February 2007
SynXis Hires Industry Veteran Patrick Andrès to Lead Expansion in Asia Pacific; Based in Singapore Andrès will oversee sales and operations to support growing customer base / February 2007
SynXis Generates Over $2 billion in Revenue for Hotels in 2006 While Adding Thousands of New Customers; Plans for 2007 include new product releases and a major investment in infrastructure to prepare for the continued growth in customers and transactions / January 2007
SynXis Chosen by Orient-Express Hotels for Distribution Services; Worldwide Luxury Hotel Company Switches their 35 Properties to the RedX™ Distribution Management System / January 2007
Executive Hotels & Resorts Selects SynXis As their Distribution Partner; Private Label Chain Code EI switches their 14 properties to RedX™ and gains the benefit of added technology and services / December 2006
SynXis Generates Over $2 Billion in Revenue for Hotels in 2006 While Growing to 8,400 Properties on their Systems; Record sales and new products and services fuel enormous growth for the leading CRS Provider / December 2006
SynXis Adds HotelReservations.travel to the Channel Connect SM Distribution Channel; European Travel Site gives RedX™ properties exposure to travelers worldwide / October 2006
SynXis Chosen by Select Marketing Hotels to Represent the SQ Chain Code for their Portfolio of 200 Properties; Worldwide Hotel Marketing Company Switches to the RedX™ Distribution Management System to Consolidate all Booking Channels / October 2006
Rosewood Hotels & Resorts Expands Relationship with SynXis to include Call Center Services; Luxury hotel group takes advantage of the SynXis private-label voice services in South America to drive distribution for their properties around the world / September 2006
Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
SynXis Answers the Hospitality Industry's Interface Needs with RedX™ / June 2006
SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
SynXis Launches Their Own Call Centers in North and South America / May 2006
SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006
Champagne On Ice & Online, as Von Essen Combines Tradition with Technology Using the SynXis RedX™ Distribution Management System / April 2006
Groople and SynXis Announce Direct Connectivity for Group Travel / March 2006
The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
Sceptre Hospitality Switches to SynXis to Drive Their Distribution / December 2005
SynXis Adds Live Tee Time Golf Packaging Capability through GolfHero Agreement / November 2005
SynXis Appoints Industry Veteran as Vice President of Sales / November 2005
SynXis Partners with Disneyland; Disneyland Resort will use the RedX™ Distribution Management System for GDS and IDS Connectivity / October 2005
Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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