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Lodgworks Opens the First of a New Brand -
Hotel Sierra Washington Dulles in Sterling, VA

Former Sierra Suites hotels to be re-branded and refreshed to
bring touches of luxury and sophisticated, contemporary
design to the upscale suite category

November 7, 2007 (Wichita, KS) – LodgeWorks L.P. announces the launch of Hotel Sierra, a newly-refreshed hotel brand (formerly Sierra Suites) bringing touches of comfortable luxury to the upscale suite category.  The Wichita, Kansas-based hospitality development and management firm kicks off the new brand with the opening of the Hotel Sierra Washington Dulles in Sterling, VA, just two miles north of Dulles Airport and convenient to dining, shopping and entertainment. 

The new 162-room property is the first hotel in LodgeWorks’ new Hotel Sierra collection, offering touches of luxury and pampering; sophisticated, contemporary designs; as well as authentic comforts that go above and beyond expectations for the upscale suite hotel genre. 

The next Hotel Sierra property will be the Hotel Sierra Bellevue, Washington, scheduled to open in December 2007.  Six existing Sierra Suites Hotels, as well as a recently acquired Regency Suites Hotel in Green Bay, Wisconsin, and a Hallmark Suites Hotel in Rancho Cordova, California, will be refreshed and re-flagged as Hotel Sierra by the first quarter of 2008. Two additional new properties, in Richmond, Virginia, and Redmond, Washington, are scheduled to open in Fall 2008 and early 2009, respectively. 
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Inspired by a fusion of influences, Hotel Sierra will selectively blend touches of luxury and pampering with an authentically comfortable lifestyle to satisfy the aspirational mindset of its clientele.   For instance, the customary evening social hour has been transformed to premium wine and beer lounges offering tasting flights, fresh-baked gourmet pizzas and club appetizers. Outdoor social spaces offer upscale urban designs and Starbucks® espresso coffee bars, emulating the kind of indulgences guests seek in their own lives. 

Hotel Sierra is also evolving to a sophisticated, contemporary design palette with spacious, smartly designed suites and guest rooms with full, modernized kitchens outfitted with stainless steel appliances.  All guest rooms are designed for comfort as well as luxury, with noteworthy in-room amenities including 32-inch high-definition flat-screen TVs, Sharper Image® iPOD® docking stations, and spa-inspired bath amenities such as waffle terry robes and Gilchrest and Soames® products. 

Hotel services and amenities include complimentary breakfast with made-to-order omelets; outdoor fire pits and patios with barbecue grill; complimentary luxury SUV shuttle service (at new locations), as well as stylish, flexible event spaces. 

“Hotel Sierra blends the lifestyle of the suite hotel experience with comfortable luxury desired by today’s travelers,” said B. Anthony Isaac, President of LodgeWorks, L.P. “We’re enabling travelers to ‘trade-up’ in ways they’re not used to – or might not expect. From design to amenities and services, Hotel Sierra is an exciting product that will keep them checking in for more.” 

LodgeWorks, L.P., is a privately held hotel development and management company in the midst of an exciting portfolio expansion.  Based in the American heartland, the LodgeWorks® team has a rich history as hospitality brand innovators with industry-leading guest satisfaction, sophisticated development acumen, and an experienced team that has successfully collaborated for more than 20 years. Among recent developments, the company has announced AVIAsm, a new boutique hotel collection with sophisticated, locally-inspired designs and an imaginative service culture crafted to bring authentic moments of discovery to discerning travelers. LodgeWorks is also introducing comfortable luxury to the upscale suite category with the innovative refresh of Hotel Sierrasm (previously branded Sierra Suites® Hotel). The new brand celebrates contemporary design and unexpected touches of luxury. LodgeWorks is also expanding its portfolio of owned and managed branded hotels including Hyatt Summerfield Suites®, Hawthorn Suites®, and Hilton Garden Inn®.  For more information please visit www.hotelavia.com, www.hotel-sierra.com or www.lodgeworks.com

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Contact:

Cheryl Doll
LodgeWorks, L.P.
(316) 681-5170
cheryl.doll@lodgeworks.com
 

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Also See: LodgeWorks Hotel Company Launching Two New Brands Hotel Sierra and Avia / September 2007
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