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Marta Lautin Named Vice President of Marketing for the Fontainebleau Resorts Brand,
Which Includes the Fontainebleau Las Vegas and Fontainebleau Miami Beach

 
LAS VEGAS, Nev. —(November 14, 2007)— Fontainebleau Resorts, LLC, a Las Vegas-based resort and casino developer, today announced the appointment of Marta Lautin as Vice President of Marketing. Lautin will be based out of the company’s Aventura, Fla. office.

In her new position, Lautin will oversee marketing for the Fontainebleau Resorts brand, which currently includes the $2.9 billion Fontainebleau Las Vegas under construction on The Strip, and Fontainebleau Miami Beach, now undergoing a $500 million renovation.  

Previously, Lautin was Director, Marketing Programs for LXR Luxury Resorts & Hotels, where she directed all aspects of creative, branding and strategic marketing services for LXR corporate and its 33 resort and hotel properties. Prior to that, she served as President, Owner and Operator of Beach House Creative, Inc., a marketing, branding and graphic design company specializing in the high-end luxury resort industry. Lautin is also recognized for assisting in the development of Atlantis, Paradise Island in The Bahamas into a leading international resort brand.   During her tenure, she oversaw all marketing efforts for Kerzner International Resorts, Inc., including Atlantis, the One&Only brand and the Kerzner corporate brand. 

“Marta brings a tremendous amount of experience and creativity to the Fontainebleau executive team,” said Howard Karawan, Chief Operating Officer, Fontainebleau Resorts.  “I’m certain her expertise will be invaluable as we establish the Fontainebleau brand and introduce these two distinctive destination resorts.”

Lautin, a volunteer dog adoption counselor with The Florida Humane Society in Deerfield Beach, graduated from the University of Florida, where she studied advertising and fine art.

Early this year, Fontainebleau Resorts began construction of Fontainebleau Las Vegas, a spectacular 63-story, 3,812-room resort, condo-hotel, casino and entertainment destination on the Las Vegas Strip.  The forerunner of a new generation of world-class resorts, Fontainebleau Las Vegas will bring the Fontainebleau brand to Las Vegas in dramatic fashion, borrowing from Morris Lapidus, the innovative architect who designed the curvilinear Fontainebleau in Miami Beach more than a half-century ago.  Set to open in fall 2009, the 25-acre Fontainebleau Las Vegas will feature a 60,000-square-foot spa, 3,300-seat performing arts theater, several signature restaurants, trendsetting retail boutiques, more than 250,000 square feet of state-of-the-art meeting space and the world’s largest rooftop pool and club scene with incredible views directly down the Las Vegas Strip.  

A revamped and enlarged Fontainebleau Miami Beach will open in summer 2008.  On 16 acres of oceanfront, the Fontainebleau historically has been regarded as the crown jewel of Miami Beach resorts.  The “new” Fontainebleau will include more than 1,500 luxury guest rooms and suites, a 40,000-square-foot European-style spa, multiple marquee restaurants, a Las Vegas-style nightclub, ultra-lounge, lush poolscape and 150,000 square feet of meeting and convention space.  

Fontainebleau Resorts is led by Executive Chairman Jeffrey Soffer, President and Chief Executive Officer Glenn Schaeffer and Chief Operating Officer Howard Karawan.  

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Contact:

 Megan Connelly
Phone: (954) 964-9098 Ext. 1109
mconnelly@oandgpr.com

www.fontainebleau.com

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Also See: Howard C. Karawan Named Chief Operating Officer, Fontainebleau Resorts, LLC; Will Oversee Fontainebleau Las Vegas and Fontainebleau Miami Beach / September 2007
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