News for the Hospitality Executive
InterContinental Hotels Group Signs Multi-year Agreement
Online Travel Company Expedia
3,800 IHG Branded Hotels Will Be Available for Booking on expedia.com, hotels.com and hotwire.com
|London, 15 November 2007 –IHG® (InterContinental Hotels
Group – LON: IHG, NYSE: IHG) and Expedia, Inc. (NASDAQ: EXPE) today announced
they have entered into a multi-year agreement under which consumers can
now book IHG hotels on Expedia sites globally. The agreement will result
in the addition of more than 3,800 hotels across all IHG brands, including
InterContinental Hotels & Resorts®, Crowne Plaza Hotels & Resorts®,
Holiday Inn Hotels & Resorts® and Holiday Inn Express®, to
the hotel selection on Expedia® and hotels.com® branded points
of sale globally, as well as Hotwire® and Expedia® Corporate Travel.
“IHG continually seeks to extend the reach of our brands to deliver our customers additional convenience in booking their accommodations and we are delighted to work with Expedia in such a way that will greatly benefit our guests,” said Eric Pearson, senior vice president, distribution marketing, IHG.
As a further testament to the relationship, IHG is participating as the launch partner for Expedia’s new media-based pricing model. The dynamic, two-part economic model will blend transaction pricing with media pricing based on clicks on specific IHG properties in Expedia.com and hotels.com search results. Expedia and IHG collaboratively developed this innovative approach to distribution marketing – a first in online travel – where IHG will receive significant benefits from value-added media placement throughout the Expedia network in addition to the bookings they receive from Expedia.
“This agreement with IHG not only underscores Expedia, Inc.’s focus on forging long-term, mutually beneficial relationships with our partners, but it also exemplifies our innovative approach to working with them,” said Paul Brown, president, Expedia North America and Expedia, Inc. Partner Services Group. “We believe that our new media-based pricing model is truly ground-breaking in its ability to help our hotel partners maximize both their exposure to, and transactions from, the highly qualified customers in Expedia, Inc.'s global marketplace.”
“We are pleased to be the launch partner to Expedia, as IHG has always been an innovator in the online arena,” added Pearson. “As one of the largest online advertisers in the industry, we welcome new opportunities to further leverage our marketing spend and return on investment in the online space.”
IHG properties are currently available on Hotwire.com™. They will be available on Expedia Corporate Travel by December 2007, with all participating hotels becoming available on Expedia.com and hotels.com branded sites globally in 2008.
About Expedia® Partner Services Group
Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides wholesale travel to offline retail travel agents and in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com®, hotels.com®, Hotwire®, Expedia® Corporate Travel, TripAdvisor®, Expedia Local Expert™, Classic Vacations® and eLong™. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. was recently added to the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).
|Also See:||InterContinental Hotels Group Certifies Travelocity, Discontinues Relationship with Expedia and Hotels.com; IHG remains committed to doing business with online travel distributors that share its core values / August 2004|
|Major Hotel Chains Report 6.9 Percent Increase In Electronic Bookings for Q1 2007; TravelCLICK's eTRAK Reports Double-Digit Internet Increases, Steady GDS Bookings / August 2007|