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Joie de Vivre Hospitality Needs Help to Rename its New Property
the Former Dream Inn in Santa Cruz, California


Invites the Community to Assist in Renaming the Coast Santa Cruz Hotel

SAN FRANCISCO, Nov. 5, 2007 - Californiaís largest boutique hotelier, Joie de Vivre Hospitality, announced a national contest beginning today to rename one of its new properties, the Coast Santa Cruz Hotel. The contest invites interested U.S. residents to submit their creative ideas for this unique hotelís new name before December 15, 2007, after which the suggested names will be considered and a new name will be finalized by January 31, 2008. If the new name was suggested by a contest entrant, the winner will be recognized for their creative contribution at the hotelís grand opening event and receive a weekend stay in a suite at the hotel, complimentary breakfast, and dinner for four.

As the management company for the Coast Santa Cruz Hotel since April 2007, Joie de Vivre Hospitality will launch an extensive renovation of the hotelís guestrooms, meeting and public spaces, upgrading the property to a four star luxury hotel. The amenities will suit both business and leisure guests, from surfing enthusiast, to corporate executives, to couples looking for a romantic weekend, to families who want to play on the beach and boardwalk.

Features of the new design include surfboard and bicycle storage, iPod docking stations, reconfigured and expanded meeting and banquet space, a re-designed pool/lounge area with extensive pool bar service/menu and fire-pits for evening lingering, turn-down brownies, family friendly amenities including room service and kids restaurant menus, and a new restaurant featuring local California organic and sustainable foods in a striking environment with amazing views. These enhancements will be completed and the new hotel launched in Summer 2008.

Joie de Vivre Hospitality is well known for its creative hotel makeovers, utilizing a process focused on five words that reflect the personality of the hotel, the personality of the local community and the personality or aspirations of the hotel guests. 

FAQ About the Contest

Why not just call it the Dream Inn again?

Unfortunately there is a copyright/trademark issue with that name prohibiting us from using it again.

What will be the vibe/décor/style of the new hotel concept?

The hotel will be extensively upgraded to a four star luxury hotel with amenities ideally suited to all guests, from surfing enthusiast, to corporate executives, to couples looking for a romantic weekend, to families who want to play on the beach and boardwalk. Weíll also infuse the hotel with the Santa Cruz vibe and feature surfboard and bicycle storage, iPod docking stations, reconfigured meeting and banquet space offering larger event capacities and flexible break out space, a re-designed pool/lounge area with extensive pool bar service/menu and fire-pits for evening lingering, turn-down brownies, family friendly amenities including room service and kids restaurant menus, a new restaurant featuring local California organic and sustainable foods in a striking environment with amazing views.

Are there any pictures of the new look?

We have some story boards created by the interior design team on the following pages that highlight the vibrant colors, contemporary touches and natural textures in the rooms and public space. These are inspiration for the new design....not the literal final design....check them out!

How does Joie de Vivre Hotels create original hotel guest names?

Over the years we have found that selecting five words that would reflect the personality of the hotel, the personality of the local community and the personality or aspirations of the hotels guests really helps. That said, the five descriptive words for the Santa Cruz Hotel are:

    * Young at Heart
    * Worldly
    * Eclectic
    * Organic
    * Dreamy

What other guidelines and inspiration can one use in suggesting a name for this hotel?

The name should be original. It should appeal to both leisure and business travelers. The name should pay homage to the hotelís strongest feature, in this case the Santa Cruz location, which offers proximity to the boardwalk and guestrooms all with waterfront views. The name should be easily articulated and create an emotional connection for the guest and the local community of Santa Cruz. 

Rules of this Contest:

Your entry must be submitted by December 15, 2007. If Joie de Vivre Hotels chooses a name that was submitted the person(s) that submitted the suggestion will be notified via email by January 15 and will win: (If there are multiple winners - we will have a drawing for the prize below)

A two night stay in a suite at the new hotel in Santa Cruz, dinner for a family of four in the new restaurant located at the hotel, breakfast daily for a family of four during their stay and an invitation to join us at our grand opening party of the hotel and be recognized for your creative contribution. 

In order to highlight the unique nature of this hotel, Joie de Vivre is asking the community, local residents, supporters, travelers and fans of Santa Cruz to help come up with a name that is properly fitting, and offers the following guidelines:

  • The name should be original.
  • It should appeal to both leisure and business travelers.
  • The name should pay homage to the hotelís strongest feature, in this case the Santa Cruz location, which offers proximity to the boardwalk and guestrooms all with waterfront views.
  • The name should be easily articulated and create an emotional connection for the guest and the local community of Santa Cruz.
To participate in the contest the public can visit http://www.jdvhotels.com/namingcontest to enter contact information and name suggestions.

The only hotel and convention center along the Santa Cruz Monterey Bay Coastline and one of only five beachfront hotels on the California Coast, the Santa Cruz Hotel is located at 175 West Cliff Drive.

About Joie de Vivre Hospitality
Based in San Francisco, Joie de Vivre Hospitality (http://www.jdvhospitality.com) is a creative collection of lifestyle businesses. As Californiaís largest independent boutique hotelier, Joie de Vivre encompasses other hospitality businesses such as restaurants and spas. Celebrating 20 years of creating dreams, Joie de Vivre Hotels is expanding its California presence in Sacramento, Oakland, San Francisco, Santa Cruz, Sunnyvale, Huntington Beach and beyond.

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Contact:

Joie De Vivre Hospitality
http://www.jdvhospitality.com
 

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Also See: Plans for a Beachside Hotel and Conference Center in Santa Cruz Shelved; Too Big a Hotel and in the Wrong Place / March 2005
Santa Cruz City Council Approves $100 million Hotel Development; Will Replace the Architectural Atrocity Known as the Dream Inn / January 2005
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