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In Q3 2007, According to TravelCLICK . Quarterly eMonitor Reports Annual Growth for Room Nights at 5.9 Percent |
CHICAGO (December 20, 2007) � TravelCLICK's quarterly eMonitor results
indicate continued steady health for the hotel industry based on electronic
distribution performance for the third quarter of 2007.
Key indicators of growth compared to the third quarter of 2006 are:
eMonitor results are compiled from TravelCLICK�s comprehensive proprietary database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre, and Worldspan GDS. The database of electronic distribution performance provides a comprehensive foundation for data analysis and trend forecasting that is used by the global hospitality industry in developing integrated distribution strategies. Travel Agent Component �Baby Boomers have begun retiring at a rate of up to 10,000 people per day,� said Hach. �As a greater percentage of the aging workforce enters retirement, travel agents have a new opportunity to increase their relevance. Retirees require leisure travel guidance and destination expertise. This opportunity serves to reinforce the importance of traditional travel agents. We foresee GDS hotel bookings benefiting from this trend.� Travel agent bookings represented 76.0 percent of total room nights. The travel agent component of GDS bookings showed a 10.8 percent increase in ADR and a 16.6 percent increase in revenue compared to the third quarter of 2006. Internet Component Internet room nights, sourced from consumer online transactions on third-party websites powered by the GDS and Online Distribution Database (ODD), showed a gain of 7.9 percent compared to the third quarter of 2006. ADR was up 6.9 percent for Internet bookings, and revenue was up 15.3 percent compared to the same period last year. Consumer Internet represented 24.0 percent of the total GDS/ODD ecommerce,
up from 23.6 percent last year.
GDS Performance by Market Segment Results for the third quarter of 2007 by market segment are shown below for GDS bookings only. All market segments show increases in room nights and ADR compared to the third quarter of 2006. All segments show strong growth in ADR, with the luxury segment increasing
from 9.0 percent last year to 10.6 percent in the third quarter of 2007.
Top Destination Markets In the third quarter of 2007, London was the top destination market, with double-digit growth. All top 10 markets experienced strong ADR growth, with nine of the top markets generating additional room nights as well. The top 10 worldwide destination markets in room nights for GDS and
ODD-powered third-party websites, in order, were:
For more data on worldwide electronic bookings trends, visit the Information Center of the TravelCLICK website at www.travelclick.net/information-center/ . Some historical calculations may have been adjusted based on the most recent data. About TravelCLICK
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