News for the Hospitality Executive
Owned by Dow Chemical and Managed by Dolce International,
The Ashman Court Hotel
in Midland, Michigan Rebranded H Hotel
Dually Named for Herbert Henry Dow, Dow Chemical's founder and
"The Human Element,” Dow's Advertising Campaign
Montvale, NJ (December 20, 2007) – The Ashman Court Hotel in Midland, Michigan is now known as the H Hotel, a Dolce Hotel and Conference Destination. Owned by Dow Chemical and managed by Dolce International since 2006, the property is currently undergoing a $25 million renovation and expansion project.
The H is dually named for Herbert Henry Dow, Dow Chemical's founder and "The Human Element,” Dow's advertising campaign. As part of the rebranding, a new logo has been introduced and the hotel's restaurants and bar will be renamed as "The Table,” "Café Zinc” and "Oxygen- O2.”
As part of the expansion, The H will debut the H.H. Dow Academy, a premier executive learning program for Dow's global leaders, scheduled for completion in the first quarter of 2008. Dolce will be responsible for the property's renovation plans including an upgrade to all aspects of operations, accommodations, amenities and services. Renovation of the facility will continue through 2008 as various venues open.
According to Steve Giblin, president of Dolce International, "The hotel will undergo a complete transformation to soon offer one of Michigan's finest world-class meeting destinations. We are proud to partner with Dow Chemical and look forward to expanding our hotel and conference services with a new array of lodging, dining, meeting and event facilities.”
Just minutes from the world headquarters of both Dow Chemical and Dow Corning, the 131-room H Hotel is located in the heart of central Michigan, in downtown Midland. The H is the area's most complete meeting and conference facility, featuring more than 14,000 square feet of dedicated meeting space, including a grand ballroom. The conference center offers state-of-the-art audio-visual capabilities and amenities such as a full business center and high-speed Internet access. Recreational activities at the hotel include a fitness center, indoor pool and whirlpool. Guests can also enjoy golf, casino and tennis nearby, or take in the area's attractions including Dow Gardens and the Midland Center for the Arts. Downtown Midland offers quaint shops, delightful eateries, and exciting community events throughout the year. The H is located 20 minutes from MBS International Airport. For more information or reservations, call 800-57-DOLCE or visit dolce.com
About Dolce International:
|Also See:||Dolce International Selected to Manage the Ashman Court Conference Center and Hotel in Midland, Michigan (formerly managed by Marriott); $20 million Renovation Planned / September 2006|
|Dolce International Implements Changes in the Organizational Structure of their Senior Management Team / November 2007|