Hotel Online  Special Report



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SoftBrands Selected by Salamander Hospitality
for Innisbrook Resort and Golf Club
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Minneapolis, Minn. � Dec 4, 2007� SoftBrands, Inc. (AMEX:  SBN), a global supplier of enterprise application software, today announced that Salamander Hospitality has selected SoftBrands to  implement a full range of SoftBrands technology solutions for its Innisbrook Resort and Golf Club.

SoftBrands Epitome Property Management System (PMS), Condotelware, Emerald Golf and Emerald Food & Beverage provide a �Best Of Breed� solution tailored to the resort environment.  Using standard hospitality industry specifications, SoftBrands will integrate the applications to accommodate owner relations with the property management system along with golf membership, tee time bookings and dining room reservations to accommodate the centralized guest itinerary.  

�We were impressed with the investment SoftBrands made to understand our specific needs and offer us flexible solutions. Their end-to-end hospitality applications coupled with the best of breed solutions will allow us the flexibility to manage our resort operations.  We are very confident and delighted to select SoftBrands as one of our preferred technology and business partners,� said Dale Pelletier, chief financial officer at Salamander Hospitality. This statement is also echoed by Sheila C. Johnson and Prem Devadas, owner and president of Salamander Hospitality, whose vision and goal is to ensure that all of the properties within the Salamander portfolio have the latest in cutting edge technology to help facilitate exceptional guest experiences.     

�Salamander Hospitality and the Innisbrook Resort and Golf Club represent a true resort environment. We are very pleased that after evaluating other offerings in the marketplace, Innisbrook selected SoftBrands to provide their solutions, and we are looking forward to a long business relationship,� said Jo Masters, vice president and general manager of SoftBrands Americas Hospitality.

About Salamander Hospitality
Salamander Hospitality, founded by entrepreneur Sheila C. Johnson in 2005, owns, manages and develops hotels, resorts and inns that reflect the authenticity and character of their surrounding environment to become community landmarks.  Based in Middleburg, Virginia, just outside of Washington, DC, this privately owned and operated company is built upon a uniquely personalized approach to the hospitality business. Salamander Management Services, the newest division of hospitality, oversees the development and management of independently owned luxury properties. The company has also launched a division of gourmet prepared food markets called Market Salamander with locations in Middleburg, Virginia and Palm Beach, Florida. For additional information call (540) 687-3710 or visit the web site at www.salamanderhospitality.com.

About Innisbrook Resort and Golf Club
Situated on 900 wooded acres of rolling hills and 70 acres of lakes on Florida�s Gulf Coast near Tampa, Florida and 30 minutes from Tampa International Airport, Innisbrook Resort and Golf Club features 72 holes of championship golf, 620 spacious guest suites and rooms, four restaurants and three bars, the Innisbrook Golf Institute, 11 tennis courts, fitness and racquetball center, six swimming pool complexes, a nature preserve, and three conference halls with 65,000 square feet of meeting space. Innisbrook is owned and managed by Salamander Hospitality, a privately owned and operated company based in Middleburg, Virginia near Washington, DC. For more information or reservations at the Innisbrook Resort & Golf Club, please call 727.942.2000 or visit www.innisbrookgolfresort.com.
  
About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 800 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at www.softbrands.com

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Contact:

Christina Lanier
813 949 4153
Public Relations
[email protected]
 

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Also See: SoftBrands Combines Epitome and Karyon to Fuel the Rapid Growth of GrandStay Hospitality, LLC / November 2007
SoftBrands Selects AnyRate to Provide Competitive Intelligence Solution; AnyRate Software to Provide Karyon Members Competitive Rate Tools / October 2007
Softbrands Broadens Mosaik Product Line to Include CRM Solutions Tailored to Hotels / September 2007
Mainsail Management Group Selects SoftBrands Epitome Property Management System / September 2007
Best Western Listel Whistler Hotel Selects SoftBrands' Medallion Property Management System; Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory / August 2007
SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007
Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007
SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007
Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007
Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007
Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007
Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007
McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007
Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006
High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006
SoftBrands and GuestWare Introduce Two-way Interface / November 2006
SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006
SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006
With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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