Mosaik CRM is a complete profile and customer relationship management solution that includes sales force automation, campaign management and loyalty program administration.  Mosaik CRM is closely integrated with SoftBrands Epitome .NET Property Management System (PMS) and Core Central Reservation System (CRS). SoftBrands will sell, install and provide support for Mosaik CRM worldwide. 

SoftBrands� Mosaik CRM is result of a partnership between SoftBrands and Serenata Intraware AG, a Munich, Germany-based hospitality technology provider that has over ten years experience specializing in hotel CRM solutions. Built on the Microsoft .Net architecture, Serenata NetHotel currently manages over 30 million profiles.  By working closely with Serenata to integrate the proven Serenata NetHotel solution set with its Epitome and Core products, SoftBrands now provides the most complete PMS, CRS and CRM offering available worldwide from a single sales, services and support provider. 

�SoftBrands is seeing growing interest in integrated CRM solutions from hotels around the world, and our new Mosaik CRM offerings represent an industry-leading answer to that demand,� said Steve Van Tassel, senior vice president and general manager, SoftBrands Hospitality.  �By basing our offerings on the NetHotel suite from Serenata, we are able to build from a robust, scalable system provided by a proven partner.�

�Extending our partnership with SoftBrands to encompass the full NetHotel CRM suite of applications allows Serenata to closely integrate NetHotel with the SoftBrands PMS and CRS applications, providing a new level of sophistication to the hospitality industry,� said Dieter Dirnberger, Serenata's Director of Sales and Marketing and member of the company's Board of Directors. �Serenata�s technology and expertise, combined with SoftBrands global reach and proven ability to implement and support complex centralized applications, will enable the Mosaik CRM offerings to benefit hoteliers around the world.� 

About Serenata
Serenata IntraWare AG has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains, Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created. With Serenata NetHotel, Serenata offers a Customer Relationship Management (CRM) solution, which enables hotel chains to develop a customer-centric business strategy. Thanks to the strategic cooperation with prominent IT partners and Serenata�s best-of-breed strategy, customers can integrate the most diverse systems and scale their enterprise solution modularly, based on growing requirements. For more information, please visit http://www.serenata.com. 

About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain as well as less complex offerings that can be installed on site at an independent hotel. Our distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the Hospitality Industry and is an active member of OpenTravel, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA, PHMA & BAHA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approx 825 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at www.softbrands.com

Christina Lanier
813 949 4153
Public Relations
[email protected]