News for the Hospitality Executive
Joanne Yoo Joins The University of Houston Conrad N. Hilton
College of Hotel and
Restaurant Management as Assistant Professor; Will Research Two Current
Tourism Trends – Gaming and Medical Tourism
|HOUSTON, Sept. 12, 2007—Getting from here to there is more
than just a question of transportation. It’s a question of psychology,
culture, luxury and finances. Understanding those factors is part
of the foundation of two new classes on tourism at the University of Houston
Conrad N. Hilton College of Hotel and Restaurant Management.
The classes – one designed for undergraduates and the other open to
graduate students – are taught by a new UH faculty member who brings her
global experiences to a campus renowned for the international dimension
of its educational offerings. Students from more than 130 countries are
enrolled at UH.
In addition to teaching, Yoo will continue researching trends in the industry. She says there are two current tourism trends – gaming and medical tourism. Gaming refers to the multi-billion-dollar industry that includes casinos, while medical tourism is a relatively new idea that describes travel for the purpose of getting health care. Yoo believes it also is a term that describes Houston.
“The medical industry should be service oriented,” she said. “Patients will be staying here for treatments, and they will also be living here, buying things here, looking for places to eat. There is good infrastructure for making Houston a medical tourism destination.”
Yoo will pursue research on building Houston as a destination for medical
tourists, and she hopes to partner with marketing colleagues in the world-renowned
Texas Medical Center. She plans to focus her research on the image
of the city of Houston and community perceptions about becoming a medical
|Also See:||Howard Schultz, Chairman of Starbucks Coffee Company, and Gary Loveman, Chairman & CEO of Harrah’s Entertainment, to be Inducted into the 2007 Hospitality Hall of Honor at the Univeristy of Houston / August 2007|