Hotel Online
News for the Hospitality Executive

advertisement
 
 

Best Western Positioning Itself as a Four Star Chain in Asia While Most
North American Hotels are Considered to Be in the Mid-market Segment
.

PHOENIX, Sept. 7, 2007 - Best Western International, already the fastest-growing hotel chain in Asia, has its sights on becoming the largest hotel chain on the continent within three years. Over the next six months, Best Western will sign 17 new hotel contracts in China, Japan, Indonesia and Thailand, among other countries, and is on pace to have more than 200 properties by 2010. The chain's Asia presence has expanded from just six hotels in 2001 to 106 today.
  
"As the world's largest hotel chain, we bring scale, reach and a billion-dollar reservations system to our international partners," said David Kong, Best Western president and CEO. The brand's global sales and marketing initiatives, quality assurance programs, and Gold Crown Club International loyalty program make it popular with Asian developers and hoteliers, he said.
    
While most of the chain's North American hotels are considered to be in the mid-market segment, Best Western is positioning itself as a four-star chain in Asia. This is consistent with an overall growth strategy of increasing brand awareness in new markets by building high-caliber, highly-visible hotels -- a strategy that is being implemented successfully in China and India.
    
Best Western currently has properties in 12 Asian countries, including:
  • China. In five years, Best Western will have 50 hotels in the country, including two slated to open in Beijing before the 2008 Summer Olympics.
  • India. The chain recently signed a new master licensing agreement that is expected to bring 100 hotels and 10,000 rooms to India over the next decade.
  • South Korea. Best Western has 11 hotels and is the country's largest and fastest-growing hotel chain.
  • Thailand. With 11 resort-style properties, Best Western is also the largest hotel brand in Thailand. Best Western's Asia headquarters is located in Bangkok.
  • Japan. Seventeen hotels are under development in the country. When completed, the new properties will add nearly 3,000 hotel rooms to the system.
  • Indonesia. Four hotel contracts will be signed in the next six months. The brand recently established a development office in the country.
  • Vietnam.  This country is targeted for growth; two hotels in popular tourist destinations -- Nha Trang and Dalat -- are under development.
The chain also is operating or developing hotels in Malaysia, Singapore, Philippines, Israel and Bahrain, with plans to expand in the Middle East.
    
Best Western selects areas for development based on economic indicators, technological infrastructure and the education and income levels of the population.
    
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R), providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit http://www.bestwestern.com.
.
Contact:

Marie Yarroll
    Best Western International 
(602) 957-5750 
marie.yarroll@bestwestern.com

.
.
Also See: Best Western Adds 263 Hotels to Worldwide System in 2006, Currently Has 20 Properties in China / January 2007
Best Western Unveils New Global Standards; Sixteen Amenities and Services Now Policy Worldwide / Jan 2001
.
.


 


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.