News for the Hospitality Executive
9, 2007 - Digital marketing & technology firm Screen Pilot Group announces
the launch of its white labeled mobile marketing and CRM platform for hotels
and resorts. GoTrip.mobi is the industry's
most significant and anticipated mobile product launch this year.
"GoTrip answers to the need of the traveling consumer that expects a higher level of interaction with a brand" says Tom Dibble, CEO of the Screen Pilot Group. "We offer the ability to generate new business from mobile search and direct response while at the same time providing a high touch mobile CRM suite of tools that reaches over 72% of the US population".
GoTrip provides an entirely branded experience for any independent or chain. It delivers content and information most utilized by the mobile web consumer such as local search and weather information but also CRM features such as flight notifications and airport alerts. It then adds the ability to deliver last minute upsell and acquisition opportunities that hit the bottom line. The GoTrip experience is delivered partly using an XHTML compliant mobile web site that is search friendly, has Click-to-Call functionality and it ready to plug-into mobile paid search initiatives.
"I've had the benefit of seeing what works and what doesn't in Europe and GoTrip works" says Dibble, a mobile media veteran of over 12 years. He continues "The successes of services such as Orbitz TLC are just one of many indicators as to the state of readiness for the travel consumer to interact with brands using mobile as a medium. This difference between Orbtiz TLC and GoTrip is that it has more features, more value and it's a suite of tools for hotel brands direct".
"The hospitality industry is about the delivery of an experience. This doesn't always mean human," says Dibble. "Our solution is not only an acquisition channel, but a powerful CRM solution". With high penetration levels of cell phones that enjoy fast data speeds, have high-res color screens, internet browsers and are SMS capable, the notion of mobile marketing for the hospitality industry is highly compelling.
About Screen Pilot LLC
|Also See:||Screen Pilot Delivers Mobile Marketing & CRM Solutions for US Hospitality Industry / April 2007|
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