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Morgans Hotel Group Appoints Scott Williams
as Chief Marketing Officer
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Starwood Veteran to Lead Marketing and Branding at MHG
NEW YORK - July 25, 2007 - Morgans Hotel Group Co. (NASDAQ: MHGC) (“MHG”) today named Scott Williams Chief Marketing Officer, effective immediately. In this capacity, Williams will oversee and architect MHG’s marketing and brand strategy and will report directly to Ed Scheetz, MHG’s President and Chief Executive Officer. Williams joins MHG from Starwood Hotels, where he served as the Chief Creative Officer, SVP Advertising since 1999. 

As Chief Creative Officer, SVP Advertising of Starwood, Williams set the company’s global visual and verbal communications strategy and oversaw all of Starwood’s advertising, marketing and creative products. Williams directed the in-house Creative Services Group staffed with 40 marketers and designers, and was responsible for $50 million in advertising activity for Starwood’s portfolio of lodging brands that include Shearton, Westin, St. Regis, Luxury Collection, Four Points and W Hotels. Under his leadership, Starwood has developed and launched award-winning advertising campaigns that increased guest satisfaction and raised consumer awareness. 

“We are pleased to be working with such a uniquely creative and collaborative brand builder,” said Ed Scheetz, President and Chief Executive Officer of MHG. “Scott’s broad range of experience and leadership skills will be a tremendous asset to our company as we move forward into our next phase of growth and success, and we welcome him to the MHG team.” 

Prior to his tenure at Starwood, Williams served as Vice President of Programming and Creative Director for CBS Eye on People, Vice President Creative Services at ESPN Classic Sports Network and, from 1991 to 1995, Williams was responsible for both the development and production of award-winning programming and advertising at HBO. 

Williams has received a number of awards including seven Adrian Awards, the Society for Environmental Graphic Design Honor Award and the Starwood Global Leadership Award. Williams currently serves as board President of the Red Ribbon Foundation for AIDS and serves on the board of the Stamford Center for the Arts. Williams received a B.A. in Theatre from the University of Washington, holds an M.F.A. from the American Conservatory Theater, and completed the General Manager Program at Harvard Business School in 2002. 

ABOUT MORGANS HOTEL GROUP 
Morgans Hotel Group Co. (NASDAQ: MHGC), which is widely credited with establishing and developing the rapidly expanding boutique hotel sector, owns and operates Morgans, Royalton and Hudson in New York, Delano and The Shore Club in Miami, Mondrian in Los Angeles, Scottsdale and South Beach, Clift in San Francisco, and Sanderson and St Martins Lane in London. In February 2007, MHG and an equity partner acquired the Hard Rock Hotel & Casino in Las Vegas and related assets. MHG has other property transactions in various stages of completion including projects in Miami Beach, Florida, Chicago, Illinois and Las Vegas, Nevada, and continues to vigorously pursue its strategy of developing unique properties at various price points in international gateway cities. For more information please visit www.morganshotelgroup.com. 
 

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Contact:

Morgans Hotel Group
Jennifer Foley, 212-277-4166
 

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Also See: Morgans Hotel Group Temporarily Closes the Royalton Hotel in Manhattan; Will Undergo a Complete Refurbishment and Redesign / June 2007
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