Las Vegas is the destination for senior travel professionals who are keen to investigate better ways of sourcing, managing and measuring their customer data � with the intention of generating significant new revenue.

The inaugural CRM Technology for Travel Conference is part of EyeforTravel�s 2007 Travel Distribution Summit.  �It seems we have identified a clear need among marketing, technology and distribution executives who understand that unless they keep an iron grip on their wealth of customer data, they are squandering millions of dollars,� says event organizer Helen Raff.

The Conference examines CRM from data to execution:  How to collect, manage, integrate, segment and profitably exploit customer information and pertinent partner data.

Confirmed speakers include industry leaders Hilton, Travelocity, Intrawest, Starwood, Delta, Southwest Airlines, Expedia, Wyndham Hotel Group and Hotwire, plus loyalty marketers Colloquy. Click here to see a full list of speakers.  

�The emphasis is firmly on lucrative business solutions and looking at CRM from a technological perspective, as opposed to being an IT-fest,� says Raff.  �It�s  an event for people who want to learn from the real-world experiences of their peers � and competitors � about the ins and outs of keeping a year-round relationship with potential customers, so that when they do buy, they buy from you.�

With little expansion in the US travel market and few people left to migrate online, marketers need to re-examine the power of their own customer database and manage it to generate maximum profits, Raff adds.

The hard-hitting agenda includes sessions focused on: 

• Using data to enhance the customer experience
• Best practices for data storage and management
• Data management techniques that are guaranteed to increase loyalty
• Techniques for improved customer data segmentation
• Delivering distinctive value to your most profitable customers
• Tools and technologies to measure the success of CRM and branding initiatives
• The necessity for integrated customer data � and how to achieve it

�There�s strong demand for the conference perhaps because those who attend will be able to meet and talk business with about 1,000 fellow travel professionals,� says Helen Raff.  �That�s because the single summit pass gives you access to two other conferences � the Travel Distribution Executive Conference and the Revenue Management & Pricing in Travel Conference.  So essentially, it�s three events for the price of one, as delegates are free to pick and mix sessions, as well.�

EyeforTravel�s Travel Distribution Summit has been the annual meeting place for top travel professionals for over a decade, and the event just keeps growing, as the inaugural CRM Technology for Travel Conference demonstrates.  With such a huge number of travel marketing, technology and distribution executives attending � plus vendors and media � the networking and learning opportunities are unparalleled.