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In Electronic Bookings for Q1 2007 . TravelCLICK�s eTRAK Reports Double-Digit Internet Increases, Steady GDS Bookings |
CHICAGO (August 2, 2007) � The hotel industry maintains steady growth
as consumers continue an upward trend of shopping for hotels online and
booking electronically, according to TravelCLICK�s 2007 first quarter eTRAK
results, released today. The data shows the total Central Reservation System
(CRS) reservations for major hotel brands increased 6.9 percent in Q1 2007,
reaching more than 21 million bookings.
The Internet contributed 41.2 percent, or 8,796,245 reservations, of the total CRS reservations at major hotel brands, a 21.9 percent increase compared to the same period in 2006. The data also highlights the low growth, but continuing importance of GDS e-commerce, with 35.7 percent of total electronic CRS reservations. Voice reservations represent the remaining 23.1 percent of CRS reservations, posting a decline of 4.8 percent over the same period last year. In the first quarter of 2007, brand websites grew again and continued to gain share compared to third-party merchant and opaque websites, which remain an important component of hotels� online strategy to ensure visibility to a global consumer audience. According to eTRAK, brand websites were the source of 82.3 percent of the brands� centrally-booked Internet reservations. eTRAK is a quarterly benchmarking report that enables individual hotels to track booking trends on the Internet and GDS through CRS performance. The consolidated results provide industry indications based on performance trends for 28 major hotel brands and chains. Observations for the market based on this latest data include:
Reservation Sources for Major Hotel Brands
Reservation Source Growth Rates
The eTRAK report covers all Central Reservation System booking results, including Internet, GDS and voice bookings. The report allows subscribers to compare their own performance to that of their direct competitors and the industry in general. The unique information contained in eTRAK is intended to help hotel companies determine e-commerce priorities, such as where to invest Internet advertising dollars and which sites create the best returns. For more information about TravelCLICK�s eTRAK report, email [email protected]. Results from this study may differ from overall hospitality industry trends on the Internet and GDS because eTRAK reflects only the performance of 28 major brands. The conclusions, however, are directional for the industry as a whole. About TravelCLICK
1 Brand Website: Website where distribution is operated and managed by the brand (e.g. www.marriott.com). |
Contact:
TravelCLICK
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