Hotel Online  Special Report
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Award-Winning Hotel du Pont Selects TravelCLICK
for Total Property Merchandising Solution
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Historic Luxury Hotel Implements iHotelier CRS, Market Intelligence,
Internet Marketing Services  
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CHICAGO (Aug. 23, 2007) – The award-winning Hotel du Pont in Wilmington, DE, has selected TravelCLICK, the leading provider of emarketing solutions for the hotel industry, to provide a  comprehensive distribution and marketing solution, including central reservations, market intelligence, Internet marketing services and travel agent advertising. The 217-room independent hotel selected TravelCLICK because it wanted a single source for its online marketing, with applications designed to work together to sell more rooms through the most profitable channels.

Hotel du Pont, a recipient of the AAA Four Diamond Award for 21 consecutive years, is using the iHotelier central reservations system to manage and grow website reservations; TravelCLICK’s market intelligence tool, Hotelligence, to benchmark bookings performance against competitors; a suite of hotel Internet marketing services, including pay-per-click advertising and search engine optimization, to increase search visibility and online bookings; and TravelCLICK’s Travel Agent Targeted Advertising, to influence travel agents using the GDS at their point of sale.

“Our mission is always to create a memorable guest experience, and TravelCLICK understands that,” said Patrick Hall, General Manager at Hotel du Pont. “The iHotelier CRS, with its user-friendly booking engine, allows consumers to navigate effortlessly through room types, photographs and descriptions to create a truly customized stay based on their unique preferences. The combination of iHotelier with TravelCLICK’s market intelligence, Internet marketing services and travel agent advertising gives us a comprehensive solution that will help ensure higher online conversion rates as well as steady reservation growth from all online channels.”

The iHotelier central reservation system, with its award-winning single-screen booking engine, iStay, provides a virtual hotel storefront that merchandises Hotel du Pont and delivers a dynamic user-driven shopping and booking experience. iHotelier allows the property to display inventory and room rates in real time, promote the hotel’s unique features and amenities, and capture incremental revenue through the merchandising of packages and add-ons. TravelCLICK’s Internet marketing services further expand Hotel du Pont’s reach. Pay-per-click advertising boosts web traffic and bookings, while search engine optimization enhances the hotel’s online presence.

Hotel du Pont also uses Hotelligence, TravelCLICK's robust market intelligence tool that measures hotel bookings from major Internet sites and 98 percent of travel agents worldwide utilizing the GDS, to identify how it is performing in relation to the competition and plan the timing of revenue management strategies and marketing promotions. TravelCLICK’s Travel Agent Targeted Advertising enables the property to gain a global presence and capture the attention of travel agents at the point of sale.

“Hotel du Pont is recognized around the world for its flawless guest service and attention to detail,” said Christopher Rockett, Executive Vice President – Americas at TravelCLICK. “That philosophy is reflected in the hotel’s investment in technology that enhances the guest experience, beginning online. TravelCLICK’s comprehensive suite of solutions is a perfect fit for independent properties like Hotel du Pont that want to build brand identity, gain a competitive advantage and achieve solid revenue growth.”

Hotel du Pont, the premier business and corporate meeting establishment in Delaware, is a landmark property and one of the finest examples of European craftsmanship in North America. The hotel features 217 elegantly-appointed rooms, each with its own sitting area; conference center; fitness club; shopping arcade; 1,250-seat theater; lobby lounge; and two restaurants, including the Green Room, the recipient of the AAA Four Diamond Award for 21 consecutive years. Hotel du Pont is on Travel + Leisure magazine’s list of ‘500 Best Hotels in the World’.

About TravelCLICK, Inc.
TravelCLICK (www.travelclick.net) is the leading provider of emarketing solutions that help hotels sell rooms smarter and drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services. Serving the hospitality industry since 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.

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Contact:

TravelCLICK
Katrina Pruitt-Andrews 
410.257.9154 
kpandrews@travelclick.net
 

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Also See: Worldwide Electronic Hotel Revenue Up 16.8 Percent In Q1 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 5.7 Percent / August 2007
Major Hotel Chains Report 6.9 Percent Increase In Electronic Bookings for Q1 2007; TravelCLICK's eTRAK Reports Double-Digit Internet Increases, Steady GDS Bookings / August 2007
TravelCLICK Selected by Voyages Hotels & Resorts For Reservations and Internet Distribution Solutions; Australian Hotel Company Implements iHotelier CRS, ChannelDirect at Select Properties / July 2007
TravelCLICK's iStay Web Booking Engine Delivers On Key Online Metrics for Hoteliers; Drives 15 Percent Higher ADR and 14 Percent Higher Website Reservation Conversion Rates / June 2007
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TravelCLICK Acquires Blue Square Studios, Bringing Groundbreaking Internet Marketing Technology to Hotels; Creates Industry's Leading Web Presence Management and Merchandising Platform / June 2007
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Worldwide Electronic Hotel Revenue Up 19.3 Percent in Q4 2006; TravelCLICK’s eMonitor Reports Annual Growth for Room Nights at 8.4 Percent, ADR at 7.4 Percent / April 2007
Major Chains Report Hotel Bookings Up More Than 8 Percent in 2006; TravelCLICK’s eTRAK Reports Double-Digit Internet Increases and Steady GDS Growth / April 2007
TravelCLICK Selected by Dover Downs Hotel & Casino For Complete Property Merchandising Solution / April 2007
TravelCLICK's iStay Booking Engine Again Named Best Web Interactive Application for Hotel and Lodging Industry; Innovative Merchandising Platform Wins Prestigious Web Marketing Association Award / March 2007
TravelCLICK Selected by Exel Inns of America For Comprehensive Central Reservation System Solution; Regional Chain Switches to iHotelier CRS at 22 Properties Across Six States / March 2007
TravelCLICK Introduces First Graphical Ads Influencing Travel Agents at GDS Point of Sale; Graphical PromoSpots Combine Powerful, Targeted GDS Search With Rich Graphical Content to Drive Higher GDS Conversion, Increase Agent Bookings / March 2007
TravelCLICK Selected by Austria Hotels International For GDS Connectivity, Market Intelligence; Boutique Hotel Group Grows Share Using iHotelier CRS, Rate Shopping, Travel Agent Advertising / March 2007
The Bowery Hotel in New York Selects TravelCLICK For Robust Central Reservations Solution; BD Hotels' Newest Property Implements iHotelier CRS to Build Brand Identity Online, Drive Reservations / February 2007
Innisbrook Resort and Golf Club Drops Brand Flag, Creates Own Brand with TravelCLICK; Premier Florida Destination Resort Selects iHotelier CRS for Website, GDS Connectivity / February 2007
TravelCLICK Converts Mobil Five-Star, AAA Five Diamond Woodlands Resort & Inn to iHotelier CRS; Premier Luxury Hotel Selects TravelCLICK to Build Brand Identity and Drive Reservations / January 2007
Hotel Pennsylvania Named 2006 eMarketer of the Year by TravelCLICK and HSMAI; New York City Landmark Hotel Recognized at 50th Annual Adrian Awards Gala / January 2007
TravelCLICK Selected by Colonial Williamsburg For Integrated Distribution and Marketing Solution; World's Largest Living Museum Implements iHotelier CRS, Market Intelligence / January 2007
More Hotels Switch to iHotelier by TravelCLICK For Reliability and Brand-Building Capability; Award-Winning Merchandising Capabilities and Ease of Migration Also Cited by Customers / January 2007
Spain-Based Núñez i Navarro Hotels Builds Brand Identity With iHotelier CRS by TravelCLICK; Innovative Operator Uses Flash-Based Web Booking Engine for Nine Barcelona Properties / December 2006
Worldwide Electronic Hotel Revenue Up 14.7 Percent in Q3 2006; TravelCLICK eMonitor Shows Increases in Both ADR and Room Nights Booked / December 2006
TravelCLICK Helps Move Broughton Hospitality Group Ahead of the Competition; Boutique Hospitality Management Company Uses iHotelier CRS, Market Intelligence To Build Brand Value Across Properties / December 2006
Major Chains Report Continued Double-Digit Internet Growth With 25 Percent Increase in Q3; GDS Continues Steady Source of CRO Bookings at 35 Percent / December 2006
Sacher Hotels to Build Brand with Integrated Distribution and Marketing from TravelCLICK; World-Famous Austrian Hotels Leave Major Representation Firm to Create Own Identity With the iHotelier Solution / November 2006
TravelCLICK Continues Global Expansion, Opens Regional Office in United Arab Emirates; New Dubai Location Will Serve Growing / November 2006
TravelCLICK, VFM Interactive Sign Exclusive Agreement; Rich Digital Media Content Management Integrated with iStay Booking Engine Enhances Consumer Experience / October 2006
TravelCLICK and Discover the World Marketing Team To Deliver Enhanced Sales Representation for Hoteliers / October 2006
TravelCLICK Selected by Dedeman Hotels & Resorts International for Central Reservation System Solution / October 2006
The Award-Winning Lodge at Torrey Pines Leaves Major Brand, Selects TravelCLICK to Control Identity and Optimize Distribution / October 2006
Worldwide Electronic Hotel Revenue Up 13.7 Percent in Q2 2006; TravelCLICK eMonitor Indicates Healthy Industry Growth with Rise in Room Nights Booked and ADR / September 2006
Spain-based Silken Hotels Group Renews Distribution Partnership With TravelCLICK / September 2006
Spain-based AC Hotels Renews With TravelCLICK for iHotelier Web Booking Engine / September 2006
TravelCLICK Selected by The Hotel Windsor in Melbourne for Integrated Distribution and Marketing Solution; Total solution - featuring iHotelier advanced central reservations and web booking engine - provides revenue delivery platform / Augusts 2006
Aqua Hotels and Resorts Selects TravelCLICK for Integrated Hotel Distribution and Marketing Solution / July 2006
Boar’s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity/ July 2006
Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006
TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006
TravelCLICK Introduces iStay Booking Engine to Revolutionize How Hotel Guests Book Online; iStay gives shoppers control of the shopping experience and provides superior merchandising that drives incremental revenue / June 2006
TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities; Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking / June 2006
The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006
The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006
Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006
The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006
First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006
TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006
Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006
TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006
Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006
The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards/ September 2005
TravelCLICK Names New CFO and CIO / September 2005
BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005
Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005
TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005
Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Expands Commitment to iHotelier / August 2004

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